Edelman has long been a pioneer in delivering the best in Consumer Marketing to our clients so that they can reach their business and communication goals. In this new era of public engagement, today’s marketing environment is more challenging than ever for companies and brands. The rules of engagement are changing and consumers rely on information from a variety of sources, experts and networks. People now demand a dialogue and expect an empowered role with the brands they interact with and the communities they touch.
Our goal is to help brands increase their immediate and long-term value. We understand how to motivate consumers to take action by fostering relationships with consumers building loyalty, participation and ultimately sales. We challenge brands to ask, “What is your brand of engagement?” to discover the more meaningful role they can play in people's lives and communities today and in the future. At every turn, we create insightful solutions that make brands the catalyst for true consumer engagement.
Edelman’s Consumer Marketing Practice believes that consumers take more action every day and that because of this they play a major role in controlling the destiny of a brand. In this age of consumer ACTIONism, brands, throughout their lifecycles, must socialize with people to win the daily battle for relevance, commitment and endorsement.
PR‘s role in the marketing mix has to move beyond circulation and must harness the power of consumer reverberation. To that end, we believe that every brand has action consumers, the consumers who can trigger the most positive actions among other consumers on behalf of a brand. We begin each of our assignments with strategic processes that identify the appropriate action consumer for a brand, and then we build engagement programs accordingly.
The 500 professionals in our Consumer Marketing Practice have expertise building campaigns that reach audiences by culture, lifestyle, and interests and span all consumer categories, including, Food and Beverage; Wellness; Packaged Goods; Retail; Sports and Entertainment; Personal Care; Health and Beauty; Travel and Tourism; and Consumer Technology.
We know how to launch and reposition brands. We know how to bring new product development to life. We know how to immerse brands into the heart of pop culture. We know how to create content alongside consumers. Our clients commend our ability to develop communications platforms that are driven by research, consumer insights, external environment and new cultural trends. Additionally, we are applauded for our ability to create programs able to cut through multiple channels in the marketing mix.
In countries around the world, we are proud of partnering with many brands, commodities and companies that touch hundreds of millions of consumers. Some current clients include Axe, American Heart Association, Brita, Burger King, BMW, Butterball, Church & Dwight, Dairy Management Institute, Danone, Diageo, Dove, eBay, Harley Davidson, hp, Johnson & Johnson, Knorr, Kraft, Mars Pet Care, Microsoft, Omo, Quaker, Samsung, Shell, Starbucks, Walmart, and Unilever.
Our most recent thought leadership and new client offerings include:
