According to The Brookings Institute, the Census Bureau projects that Black, Latinx, Asian Pacific Islander, and Indigenous Americans will make up the population majority in the U.S. by the year 2045. And beyond the U.S., the rapid expansion of connectivity is giving rise and visibility to new forms of cultural diversity and identity. This has significant implications for not only brands and their consumer bases, but also for businesses and their workforces. And for brands and businesses to remain competitive—both in the U.S. and globally—engaging with multicultural audiences is no longer an option, but a requirement for long-term growth and success.

Edelman's Multicultural Communication Practice comprises 40+ experts who take a bold, culture-fueled approach to help brands and businesses authentically earn cultural relevancy and trust with Black, Latinx, Asian Pacific Islander, Indigenous American and other emerging majority audiences. Our work is intersectional, engaging LGBTQIA+ communities, people with disabilities, and other historically excluded demographics.

As part of the world’s largest communications firm, we deliver integrated support across all our practice areas, including:

• Multicultural Consumer Activation
• Multicultural Media Engagement
• Purpose-led Programming
• Crisis Management
• Chief Diversity Officer Onboarding & Executive Visibility
• DEI Strategy, Programming, and Communication
• Research & Insights
• Audience Mapping
• Strategic Multicultural & Cross-Cultural Competency Counsel

Media Perspectives