Imagine yourself in The Truman Show, the hit movie produced by Paramount Pictures in 1998 starring Jim Carrey. Every move you make, every sound you utter, is seen, heard and experienced by millions of viewers, 24-7, every day of your life. Scary! Yet, that's the environment in which business, government -- and even the world's most revered social service organizations -- are operating today. Relationships are under stress.
Edelman's Corporate practice both protects and strengthens a company's relationships with -- and reputation among -- its key constituencies to increase shareholder value, engage employees, deepen customer loyalty, and align government and public interests. We've partnered with UPS for nearly 16 years to build its reputation internationally and establish its leadership position as the world's largest express carrier and package delivery company. Most recently, we helped The Boeing Company announce a major re-organization, which involved thousands of jobs and the relocation of their corporate headquarters to Chicago.
Our approach to Reputation Management is based on the premise that a company's reputation and its brands are increasingly interdependent and that the current business environment demands open, honest and transparent communications - more than ever before. Our methodology starts with benchmarking attitudes and opinions and indexing the strength of relationships among critical stakeholder groups - employees, partners, suppliers, customers, investors, regulators, legislators, NGOs, media, community leaders, and the public at large. We then work with clients to prioritize needs and formulate measured strategies to effect desired changes. Positioning a CEO as an industry thought leader, driving an important change initiative through the workforce, managing mergers and restructurings, or facilitating dialogue with community groups and non-governmental organizations (NGO) are some of the services we provide.
NGOs and other stakeholders are placing an increasingly higher premium on companies' ethical conduct, as well as the impact their conduct has on the environment and society. To that end, Edelman identifies opportunities for our clients to pursue constructive engagement with NGOs and other stakeholders that monitor companies' sustainability and CSR strategies. We foster productive working relationships between companies and civil society that are based on transparency, knowledge-sharing and business innovation.
Edelman's Corporate practice is multi-dimensional. We provide complete, 360-degree solutions -- bringing together network-wide capabilities that include:
