Purpose is the strategic intersection between what a business does, the impact it has on people and the planet, and its ability to bring about positive, transformative change in society.
Purpose has evolved from a ‘nice-to-have’ to a core business strategy. Stakeholders expect organizations to deliver value beyond profit and they are increasingly holding business accountable for their commitments and actions – in fact, 86% of people expect CEOs to lead on societal challenges.
Our Purpose experts help our clients deliver world-leading social impact, sustainability and brand purpose work that evolves their role in society, building Trust and driving value across stakeholder groups.
Why You Exist and Why You Matter
We help organizations define and articulate their unique role in society, taking into account all stakeholders, through market benchmarking, stakeholder engagement and strategic development.
What You Do to Create Impact
We help organizations take a stance on issues that matter most to their business and stakeholders while determining the necessary commitments and external actions necessary and establishing meaningful partnerships and collaborations.
How You Inspire
We help organizations communicate transparently at every step of the way to drive attention to their programs and purpose through multi-channel communications and campaigns that inspire others to join.
Our Purpose experts are part of the Edelman Impact practice.