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FeaturedCracking The Gen Z Code – 7 Takeaways for Building Trust and Connection With This GenerationIn today’s dynamic business landscape, Gen Z is redefining the rules of brand engagement. Recently, during the third edition of PRologue, the Public Relations Consultants of India (PRCAI) hosted a panel discussion titled ‘Cracking the Gen Z Code’. KEEP READING
Edelman Trust Barometer 2021After an unparalleled year marked by turbulence and uncertainties, the Edelman Trust Barometer 2021 throws light on several factors including the rising inequities fuelled by the pandemic, growing mistrust of information sources, and the need for the four institutions – government, business, media, and NGOs -- to jointly solve for foundational problems such as education, health, and poverty. KEEP READING
To beat the pandemic, begin mass campaign on safety protocolsPlaces of congregation, like markets, offices, public transport, slums, and residential areas, must be specially targeted. Just as non-compliance with road safety rules leads to traffic fines and more, there must also be strict emphasis on compliance for the Covid-19 safety protocols.KEEP READING
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Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
FeaturedTrust and Relevance Together Unlock Brand Growth in an Insular WorldHow can brands grow in an increasingly divided world? Discover 2026 Edelman Trust Barometer Special Report: Brand Growth in an Insular World insights on trust, relevance, consumer behavior, and brand growth.KEEP READING
Obama Presidential CenterReflections from the opening of the Obama Presidential Center in Chicago, featuring Barack and Michelle Obama, world leaders, celebrities, and a vision for civic engagement, leadership, and community impact.KEEP READING
My First World CupRichard Edelman shares his experience at the Brazil vs Morocco World Cup match, highlighting fan passion, standout players, brand activations and global unity.KEEP READING
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The world’s leading study on trust will reveal what shapes it in 2026.
You have an entrepreneurial spirit, energy, passion and a curious mind. You are obsessed with quality and always go that extra mile. You are courageous and excited by working on leading global brands with the smartest in the industry.