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FeaturedCracking The Gen Z Code – 7 Takeaways for Building Trust and Connection With This GenerationIn today’s dynamic business landscape, Gen Z is redefining the rules of brand engagement. Recently, during the third edition of PRologue, the Public Relations Consultants of India (PRCAI) hosted a panel discussion titled ‘Cracking the Gen Z Code’. KEEP READING
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Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
FeaturedEdelman Counter-Disinformation Analysis: From Social Noise To Enterprise RiskIndia—The Next Step ForwardI have spent the last week in Mumbai, Delhi, and Agra, meeting with business leaders, government officials, journalists, and academics while soaking in the culture. KEEP READING
In an Insular World, Trust Is Built and Scaled by CreatorsThe 2026 Edelman Trust Barometer reveals a shift toward insular trust. Discover how creators help brands build credibility within trusted communities.KEEP READING
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The world’s leading study on trust will reveal what shapes it in 2026
You have an entrepreneurial spirit, energy, passion and a curious mind. You are obsessed with quality and always go that extra mile. You are courageous and excited by working on leading global brands with the smartest in the industry.