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Gen Z’s deep-rooted value for brand purpose means new KPIs for marketers
More so than any previous generation, Gen Z places great importance on brand purpose. While the construct of the belief-driven buyer is not necessarily new, Gen Z has taken it to staggeringly new levels with 92% stating that they need to share values with a brand to buy from it.
Lawfare
Richard Edelman attended the Sir Harry Evans Investigative Journalism Fund dinner, where top journalists stressed the importance of investigative reporting amid financial pressures and legal challenges.
Enterprise AI in Focus: Effective Change Management in the Age of Generative AI
Discover key strategy elements for successful change management in enterprise marcom teams as they adopt generative AI tools. Read on to learn how empathy, tailored training, and a people-first approach drive AI integration and boost team efficiency.
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About Edelman
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Gen Z’s deep-rooted value for brand purpose means new KPIs for marketers
More so than any previous generation, Gen Z places great importance on brand purpose. While the construct of the belief-driven buyer is not necessarily new, Gen Z has taken it to staggeringly new levels with 92% stating that they need to share values with a brand to buy from it.
Lawfare
Richard Edelman attended the Sir Harry Evans Investigative Journalism Fund dinner, where top journalists stressed the importance of investigative reporting amid financial pressures and legal challenges.
Enterprise AI in Focus: Effective Change Management in the Age of Generative AI
Discover key strategy elements for successful change management in enterprise marcom teams as they adopt generative AI tools. Read on to learn how empathy, tailored training, and a people-first approach drive AI integration and boost team efficiency.
Contact
2024 TRUST BAROMETER
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