EDELMAN INTRODUCES WEB-BASED TOOL FOR PUBLISHING SOCIAL MEDIA NEWS RELEASES
StoryCrafter Designed To Offer Pushbutton, Fill-In-The-Blank Ease
December 05, 2006, New York -- NEW YORK, December 5, 2006 – Edelman, the world’s largest independent public relations firm, today announced that it has developed StoryCrafter – a Web-based software tool for helping companies produce and deploy social media news releases.
The social media news release is a next-generation news release that combines traditional and emerging forms of communications. By incorporating social media features such as hyperlinks, social bookmarking, multimedia, comment and trackback, among others, the social media news release serves as a bridge between traditional and emerging communications tools.
The concept of a social media news release has been a key topic of discussion within the public relations profession during the past several months. Edelman’s me2revolution team developed the StoryCrafter software to help accelerate the industry’s adoption of the social media news release.
“The traditional press release isn’t going away any time soon, but we believe that just as brands are beginning to cede control to consumers, so too must PR practitioners start ceding control of messages and stories to both mainstream and citizen journalists,” said Rick Murray, president of Edelman’s me2revolution. “StoryCrafter lets people create social media news releases quickly, easily, and affordably.”
StoryCrafter was extensively beta-tested by Auburn University students studying under Robert French, instructor and technology advisor for the University’s Department of Communication and Journalism.
“StoryCrafter provides a simple, yet complete, format and process for the creation of social media releases. For those new to the process, using StoryCrafter helps you understand the formatting and layout, too,” said French. “And, the StoryCrafter tool offers all of the options called for in the Social Media Club’s list of key elements for a social media release.”
About Edelman
Edelman is the world’s largest independent public relations firm, with 2,200 employees in 46 offices worldwide. The firm was named PRWeek’s Large Agency of the Year for 2006. Advertising Age named Edelman as the best PR firm in its 2005 “Best Agencies” issue, while PRWeek awarded the firm its “Editor’s Choice” distinction at the start of 2006. Edelman was also named 2006 Large Agency of the Year and 2005 International Agency of the Year by The Holmes Group.
|
Paul Cordasco (212) 819-4853 (646) 412-4785 paul.cordasco@edelman.com |