The Hong Kong Special Administration Region (HKSAR), at the southeastern tip of China, is a strategic location in the Asia Pacific region, because it is the headquarters of many multinational corporations, as well as the gateway to the lucrative China market.
Established in 1986, Edelman in Hong Kong creates communications plans that influence public opinion, promote clients' products, and provide issues management and crisis preparedness. To ensure consistency across Edelman's Asia Pacific network, our expertise focuses on marketing and purchaser behavior, reputation management, and health and biotechnology - our core offerings, as well as financial communications, government and regulatory affairs, and technology.
Our strategic communications work has resulted in long-term partnerships with British Airways, First Pacific Ltd, Qantas Airways, Lehman Brothers Ltd., ING Investment, GlaxoSmithKline, and UPS.
More than 40 employees work in the Hong Kong office. Our staff is committed to creating special business-focused events to benefit our clients, such as the Edelman Thought Leadership Roundtables, which focus on business challenges facing the region.
Supported by the full resources of a global firm, our areas of specialization include:
- Consumer Brands
- Corporate Reputation
- Financial Communications
- Government
- Health
- Marketing and Purchaser Behavior
- Regulatory Affairs
- Technology
