Edelman was the first international PR firm established in Shanghai, the economic hub of the People's Republic of China. Through a "One China" approach, we team with Beijing and Guangzhou to develop communications programs for Shanghai-based multinational corporations. The Shanghai office also leads Edelman's Marketing practice in China.
The Shanghai office has helped guide multinational corporations in building their brands and establishing their reputations in China. Notable programs include the launch of IMAX, as well as on-going corporate reputation work for Anheuser-Busch, 3M and IDA Singapore.
The office is comprised of more than 40 high-caliber, multi-ethnic individuals from diverse backgrounds who specialize in marketing and purchaser behavior (consumer, business-to-business, and business-to-government), corporate and stakeholder relations, health and biotechnology, and crisis & issues management.
