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Creators at the Helm: Culture, Credibility, and the New Rules of Brand Partnership
Recap of Edelman’s panel at Brands & Culture 2025.
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When you search for health advice – do you end up scrolling through your favorite content Creators on Instagram and TikTok? A growing number of people do.
Two Weeks in Asia
I have just returned from China, Japan and Korea, where I visited our offices and clients to mark the 25th anniversary of the Edelman Trust Barometer. I had not been to China or Korea for five years, and to Japan for two-and-a-half years. Here are my findings by market.
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Creators at the Helm: Culture, Credibility, and the New Rules of Brand Partnership
Recap of Edelman’s panel at Brands & Culture 2025.
Why Creator-First Ads are Health and Wellness Brands’ Best Bet Against Misinformation Online
When you search for health advice – do you end up scrolling through your favorite content Creators on Instagram and TikTok? A growing number of people do.
Two Weeks in Asia
I have just returned from China, Japan and Korea, where I visited our offices and clients to mark the 25th anniversary of the Edelman Trust Barometer. I had not been to China or Korea for five years, and to Japan for two-and-a-half years. Here are my findings by market.
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