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Hosted By
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Participants
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Susan Lewis
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Department of Journalism & Communication, Abilene Christian
University
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Larry Taylor
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Department of Communication, Appalachian State University
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Margaret Fitch-Hauser
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Communications and Journalism Department, Auburn University
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Bob "Pritch" Pritchard
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Public Relations, Ball State University
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Michael Goodman
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Corporate Communications Institute, Baruch College, City
University of New York
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Patrick Sutherland
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Department of Communication, Bethany College
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Jeff DuBois
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Manager, Bradley Public Relations Lab - Department of
Communications, Brigham Young University
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Bradley Rawlins
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Brigham Young University
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Susan Walton
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Brigham Young University
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Gail Love
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Department of Communications, California State
University-Fullerton
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Gary Schlee
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Corporate Communications & Public Relations, Centennial College
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Lori Brost
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Journalism Department Central Michigan University
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Lois Breedlove
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Department of Communication, Central Washington University
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Mark Perlman
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Marketing Communication Department Columbia College
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Kevin Hauswirth
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Marketing Communication Department Columbia College
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Shawn McIntosh
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Strategic Communications Columbia University
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John Mullin
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Department of Communications DePaul University
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Paul Parsons
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School of Communications Elon University
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David Walllace
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Media, Emerson College
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LaRae Donnellan
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School of Journalism and Graphic Communication, Florida A & M
University
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Lillian Lodge Kopenhaver
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School of Journalism and Mass Communication, Florida
International University
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Barbara Nixon
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Georgia Southern University
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Maurice Krochmal
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Journalism, Media Studies, Public Relations, Hofstra University
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Rochelle Ford
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John H. Johnson School of Communications, Howard University
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Barbara Hines
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Program in Mass Communication and Media Studies, Howard
University
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Dennis Elliott
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School of Journalism, Indiana University
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Corey A. Hickerson
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School of Communication Studies, James Madison University
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Frank Kalupa
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School of Communication Studies, James Madison University
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Mark Brand
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Marketing and International Business, Johnson & Wales University
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Bill Sledzik
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Kent State
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Mitzi Lewis
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Mass Communication Department, Midwestern State University
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Teresa Jo Styles
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Department of Journalism and Mass Communication North Carolina A
& T State University
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Richard Pierson
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Department of Communication, Media, and Theatre Northeastern
University
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Walter Carl
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Northeastern University
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Kalyan Raman
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Medill School , Department of Integrated Marketing
Communications, Northwestern University
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Tom Collinger
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Medill School , Department of Integrated Marketing
Communications, Northwestern University
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Tom Dorgan
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Medill School , Department of Integrated Marketing
Communications, Northwestern University
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Martin Block
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Medill School , Department of Integrated Marketing
Communications, Northwestern University
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Daniel Diermeier
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Kellogg Graduate School of Business, Northwestern University
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Jennifer Tiernan
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Department of Journalism and Mass Communication, South Dakota
State University
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James Sodt
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Susquehanna University
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Bob Kucharavy
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S. I. Newhouse School of Public Communications, Syracuse
University
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Kathryn Lee
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S. I. Newhouse School of Public Communications, Syracuse
University
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Amiso M. George
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Schieffer School of Journalism, Texas Christian University
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Ray Niekamp
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School of Journalism & Mass Communication, Texas State University
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Jerry Hudson
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College of Mass Communications, Texas Tech University
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John Bracken
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Program Officer, General Program, The John D. and Catherine T.
MacArthur Foundation
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Mary Ann Ferguson
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College of Journalism and Communications, University of Florida
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Karen Russell
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Department of Communications University of Georgia
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Jim Clark
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School of Journalism & Mass Media, University Of Idaho
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Jan Slater
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College of Media, University Of Illinois
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Steve Jones
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Department of Communication, University Of Illinois
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Kelly Quinn
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Department of Communication, University Of Illinois
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Volodymyr Manakin
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Department of Communication - Fulbright scholar for 2007-2008
academic year, University Of Illinois
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Elizabeth Toth
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Department of Communication, University of Maryland at College
Park
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Don Stacks
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Public Relations Program, School of Communication, University of
Miami
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Alan Freitag
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Department of Communication Studies, University of North Carolina
- Charlotte
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Jacqueline Lambiase
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Department of Journalism, University of North Texas
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Dean Kruckeberg
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University of Northern Iowa
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Katerina Tsetsura
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Gaylord College of Journalism and Mass Communication, University
of Oklahoma
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Natalie Tindall
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Gaylord College of Journalism and Mass Communication, University
of Oklahoma
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Kristie Bunton
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Department of Communication & Journalism University Of St. Thomas
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James Rubin
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Darden Graduate School of Business Administration, University of
Virginia
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Brett Atwood
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Edward R. Murrow College of Communication, Washington State
University
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Diana Martinelli
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P.I. Reed School of Journalism, West Virginia University
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Cliff Shaluta
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Ad+PR Programs, Western Kentucky University
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Manakina Natalya
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Journalism Department, Zaporozhye National University (Ukraine)
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Robert French
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Auburn University
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Summit View -- The Academic Summit Blog  |
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New Media in 2012
Date:Jun 27, 2008 Submitted by :Mary Metcalf
Comments(3)
Moderator: Keith O'Brien, Editor-in-chief, PRWeek Panelists: Charlene Li, Analyst, Forrester; Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital Charlene: The Groundsweel- using technologies to get what they need from each other. The one key framework: People (Assess you customer’s social activities) - Think About how these people participate with each other. In the ladder there are ...  |
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Summit View -- The Academic Summit Blog |
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Teaching Social Media
Date:Jun 27, 2008 Submitted by :Jessica Braun
Comments(9)
Panelists: Walter Carl - Assistant Professor, Department of Communication Studies, Northeastern University Robert Pritchard - Associate Professor, Ball State University Clark Caywood - Director of the Graduate Program in Public Relations, Medill Graduate School, Northwestern University Moderated by: John Edelman, Managing Director, Global HR, Edelman John: I’m excited to hear the conversation this year on this ... |
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Summit View -- The Academic Summit Blog |
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Monitoring and Measuring Conversations
Date:Jun 27, 2008 Submitted by :Mary Metcalf
Comments(127)
Moderator: Natasha Fogel (Deputy Managing Director, Strategy One)
Panel: Marcel LeBrun (CEO, Radian 6), Sean Moffitt (CEO, Agent Wildfire) Marcel: Radian 6 is a software company had developed a tool that is a listening tool. The medium, whether TV, radio or print, has characteristics which actually change society. Mainstream Medium: · Carries messages · You consume ... |
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Summit View -- The Academic Summit Blog |
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NGOs - Using New Media to Advance Issues
Date:Jun 27, 2008 Submitted by :Jessica Braun
Comments(5)
How NGOs are using social media to galvanize support and advance their agendas. Panelists: Paul Smyke - Senior Advisor, World Economic Forum John S. Bracken - Program Officer, The John D. and Catherine T. MacAruthur Foundation Moderated by: Keith O'Brien - Editor-in-Chief, PR Week Keith: PR Week is very serious about entering into better relationships with universities in ... |
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Summit View -- The Academic Summit Blog |
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Leveraging New Media to Advance Brands and Corporate Reputation
Date:Jun 27, 2008 Submitted by :Mary Metcalf
Comments(0)
Moderator: Nancy Ruscheinski (President and COO, Edelman US; Chariman, Edelman Digital) Panelists: Matthew Anchin (VP, Online Communications, American Express), David Rubin (Brand Building Director, Unilever)
Matt: Three key points about new media as American Express sees it: 1. We continue to try a number of new things surrounding building the brand and maintaining our ... |
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Summit View -- The Academic Summit Blog |
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Health Industry Experimenting with New Media
Date:Jun 27, 2008 Submitted by :Jessica Braun
Comments(0)
How are regulated industries using social media to connect and educate consumers? Panelists: Jay Bernhardt - Director, National Center for Health Marketing Mac Monseau - Director of Corporate Communications for Johnson & Johnson Huw Gilbert - Assistant Director, Communications Strategy, Issues and Alignment, Worldwide communications, Pfizer, Inc. Moderated by: Gary Goldhammer, Senior Vice President, Edelman Gary: Two kids of organizations: ... |
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Summit View -- The Academic Summit Blog |
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Elections 2008
Date:Jun 27, 2008 Submitted by :Mary Metcalf
Comments(2)
Moderator: Mike Krempansky (Senior VP, Edelman) Panelists: Michael Bassik (VP, Interactive Marketing, MSHC Parnters, Michael Cornfield, Associate Research Professor, George Washington University, Mindy Finn, Director, Finn Enterprises) Politics has the opportunity now to really connect with people. This isnt about mistakes that happen that the blogosophere gets a hold of. We are going to talk ... |
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Summit View -- The Academic Summit Blog |
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Global Perspective
Date:Jun 26, 2008 Submitted by :Jessica Braun
Comments(45)
How are other countries using new media and how is this new media affecting how they communicate? Panelists: Neville Hobson, Blogger, United Kingdom Michael Maier, Founder of Reader's Edition, a german citizen media portal, and Fellow at Harvard University Wolfgang Luenenbuerger, Director, Europe, Edelman Marshall Manson, Director, Digital Strategy, Edelman Moderated by: Michael Morley, Deputy Chairman, Edelman
Michael: ... |
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Summit View -- The Academic Summit Blog |
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The Media Industry
Date:Jun 26, 2008 Submitted by :Mary Metcalf
Comments(0)
Moderator: Cheryl Cook (EVP/ Director Media Relations, Edelman) Panelists: Richard Tofel (GM, ProPublica), Jim Kirk (Associate Managing Director, Financial News, Chicago Trib), Troy Mastin (Media Analyst, William Blair & Co.) Focusing on traditional media in a social media world. Where do media companies need to be in 2012? Richard: It is mostly bad news. Declining offline ... |
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Summit View -- The Academic Summit Blog |
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Engaging Consumers Through Social Networks
Date:Jun 26, 2008 Submitted by :Jessica Braun
Comments(0)
How can companies use social media to grow its brand and connect with customers and what are the brands new role in entertainment?
Panelists:Dan Bracken - Director, Marketing Services, Church & Dwight Jon Harris - SVP, Global communications, Sara Lee Alexandra Wheeler - Director, Digital Strategy, Starbucks Corporation Drew McGowan - Group Manager, Marketing ... |
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Summit View -- The Academic Summit Blog |
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The Role of Communications in Digital World
Date:Jun 26, 2008 Submitted by :Mary Metcalf
Comments(5)
Panel Discussion: Rick Murray (Moderator), Steve Grove (You Tube), Lauren Fine (Kent State) Julia Hood (PR Week) Rick: Let’s talk about the state of the business and changes you have seen. Julia: Cites a PR Week Survey in which the reponse was that 75% felt their digital budgets would be increasing. Digital informs every aspect ... |
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Summit View -- The Academic Summit Blog |
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Richard Edelman's introduction to the Summit
Date:Jun 26, 2008 Submitted by :Jessica Braun
Comments(1)
What is the state of the communications industry and what do PR students need to know now to get them ready for jobs in the current PR market? Highlights from the state of the communication industry: Sales of newspapers and ...
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Summit View -- The Academic Summit Blog |
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Welcome to the Edeman Academic Summit
Date:Jun 26, 2008 Submitted by :Mary Metcalf
Comments(0)
Mary Metcalf here from the Digital group at Edelman- I will be one of your resident live bloggers. Looking forward to being with you guys the next couple of days. |
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Thursday, 26 June
Registration starts at 11.30 AM.
Session #1, Lunch: 12:00 - 1:30 PM
Opening Remarks by Richard Edelman, President and Chief Executive Officer, Edelman
| The Role of Communications
in a Digital World |
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- Update on the state of the communications
industry
- What has changed in the last year
- What are the issues that keep industry leaders up at night
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Discussion Leaders
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· Julia Hood, Publishing Director, PRWeek
· Lauren Fine, Practitioner In Residence, College of Communication &
Information, Kent State University
· Steve Grove, Head, News and Politics, YouTube
· Jeff Jarvis, Blogger, BuzzMachine
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| Moderated by |
Rick Murray, President, Edelman Digital
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Session #2: 1:45 - 2:45 PM
| Engaging Consumers Through
Social Networks |
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- Using social media to grow brands and connect
with consumers
- Brands' new role in entertainment
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Discussion Leaders
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· Dan Bracken, Director, Marketing Services, Church & Dwight
· Jon Harris, SVP, Global communications, Sara Lee
· Alexandra Wheeler, Director, Interactive Marketing, Starbucks
Corporation
· Drew McGowan, Group Manager, Marketing Communications, Brita, Clorox
Company
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| Moderated by |
Janet Cabot, President, Central Region, Edelman
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Session #3: 3:00 - 3:45 PM
| The Media Industry |
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- How are traditional media companies changing
their business model to adapt to social media?
- Where will traditional media companies be in 2012?
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Discussion Leaders
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· Richard J. Tofel, General Manager,
ProPublica
. Troy Mastin, Media Analyst, William Blair & Co.
. Jim Kirk, Associate Managing Editor, Financial News, Chicago Tribune
. Bryan Gruley, Chicago Bureau Chief, the Wall Street Journal
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| Moderated by |
Cheryl Cook, EVP, Media Relations, Edelman
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 Break - 3:45 to 4:15 PM
Session #4: 4:15 - 5:00 PM
| Global Perspective |
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- How other countries are using new media
- How new media is affecting how they communicate
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Discussion Leaders
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· Neville Hobson, Blogger, United Kingdom
· Michael Maier, Founder of Reader's Edition, a German citizen media
portal, and Fellow at Harvard University
· Wolfgang Luenenbuerger, Director, Europe, Edelman Digital
· Marshall Manson, Director, Digital Strategy, Edelman
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| Moderated by |
Michael Morley, Deputy Chairman, Edelman
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Transport to cocktails from Avenue Hotel at 5:45 and 6:00 PM.
6:00 PM - 7:30 - Cocktails - Hosted by Dan and Ruth Edelman
Location: 1301 North Astor Street - Chicago, IL 60610 - Tel: 312-943-4278
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| Cocktails at Dan & Ruth Edelman Home |
Keynote Speakers
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· Welcome by Dan Edelman, Founder and Chairman, Edelman
· Rev. Jesse Jackson, Founder & President, RainbowPUSH Coalition, Inc.
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7:30 PM - 9:30 PM - Dinner
Location: The Grill restaurant, 909 N. Michigan Avenue
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Friday, 27 June
Session #5, Breakfast: 9:00 to 10:00 AM
| Elections 2008
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- Best and worst uses of new media during the
2008 U.S. Presidential Elections
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Discussion Leaders
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· Michael Bassik, Vice President,
Interactive Marketing, MSHC Partners
· Michael Cornfield, Adjunct Professor at The Graduate School of
Political Management (GSPM) , George Washington University
· Mindy Finn, Director of Finn Enterprises, fellow at George Washington
University's Institute for Politics
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| Moderated by |
Mike Krempasky, Senior Vice President, Online
Advocacy, Edelman
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Session #6: 10:15 to 11:30 AM
| Heath Industry
Experimenting with New media |
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- How regulated industries are using new media
to connect and educate consumers
- Creating online communities
- Best practices
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Discussion Leaders
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· Jay Bernhardt, Director, National
Center for Health Marketing US Centers for Disease Control and Prevention
· Marc Monseau, Director of Corporate Communications for Johnson &
Johnson
. Huw Gilbert, Assistant Director, Communications Strategy, Issues and Alignment, Worldwide Communications, Pfizer Inc
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| Moderated by |
Gary Goldhammer, Senior Vice President, Edelman
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Session #7: 11:30 to 12:15 PM
| Leveraging new media to
advance brands and corporate reputation |
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- Listen, engage and advance relationships with
key stakeholders
- How to effectively participate in social media discussions
- How to become the primary source of credible content
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Discussion Leaders
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· Matt Anchin, VP Online Communications,
American Express
· David Rubin, Brand Building Director, Unilever
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| Moderated by |
Nancy Ruscheinski, President Midwest, Edelman
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Session #8, Lunch: 12:30 to 1:45 PM
| NGOs - Using New Media to
Advance Issues |
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- How NGOs are using social media to galvanize
support and advance their agenda
- Best Practices
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Discussion Leaders
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· Paul Smyke, Senior Advisor, World Economic Forum
· John S. Bracken, Program Officer, The John D. and Catherine T. MacArthur Foundation
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| Moderated by |
Keith O'Brien, Editor-in-Chief, PRWeek
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Session #9: 2:00 to 2:45 PM
| Monitoring and Measuring
Conversations |
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- Defining Convergence between
traditional and social media
- Best practices to date in measurements
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Discussion Leaders
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· Marcel LeBrun, CEO, Radian6
· Sean Moffitt, CEO, Agent Wildfire
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| Moderated by |
Natasha Fogel, Deputy Managing Director,
StrategyOne
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Break - 2:45 to 3:15 PM
Session #10: 3:15 to 4:00 PM
| Teaching Social Media |
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- Professors' best practices
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Discussion Leaders
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· Walter Carl, Assistant Professor,
Department of Communication Studies, Northeastern University
· Robert Pritchard, Associate Professor, Ball State University
· Clark Caywood, Director of the Graduate Program in Public Relations
and Communications, Medill Graduate School, Northwestern University
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| Moderated by |
John Edelman, Managing Director, Global HR, Edelman
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Session #11: 4:15 to 5:00 PM
| New Media in 2012 |
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- Where will we be in 2012?
- What kind of jobs will the class of 2012 be applying for?
- What's next for social media?
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Discussion Leaders
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· Steve Rubel, Senior Vice President, Director of Insights, Edelman
Digital
· Charlene Li, Analyst, Forrester Research
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| Moderated by |
Keith O'Brien, Editor-in-chief, PRWeek
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For more information, please contact:
- Pre-event -- Laura Deal -- laura.deal@edelman.com
- Hotel -- Terri Peterson - terri.peterson@edelman.com - 312-240-2825
- Website -- Sabrina D'Ambrosio - sabrina.dambrosio@edelman.com - 212 704 4497
- On-site -- Ann Glynn - ann.glynn@edelman.com - 312-240-2650
To review highlights of the 2007 New Media Academic Summit, please visit www.edelman.com/summit07
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Highlights |
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Brands: Engaging Customers Through Social Networks
NGOs: Advancing Issues and Galvanizing Support Using New Media
Global Perspective: How New Media is Changing Communications
Outside of the U.S.
Corporate Reputation: How Companies are Using New Media to Protect Reputation:
The Role of Wikipedia; Employees as Spokespeople; Search Engine Optimization
Traditional Media Companies & the Media Industry: How are Traditional Media
Companies Changing their Business Model to Adapt to Social Media
Health Industry: How Regulated Industries are Using New Media
to Connect and Educate Consumers and Create Communities
Elections 2008: Best and Worst Uses of New Media during the
U.S. Presidential Race
Monitoring and Measuring Conversations: Defining Convergence
between Traditional and Social Media, Best Practices in Measurement
Teaching Social Media: Best Practices
New Media in 2012: What jobs will the class of 2012 have?
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Attendees Blog Posts
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Robert French |
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RBarbara Nixon |
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Paul Parson |
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Gary Schlee |
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Keith O'Brien |
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Karen Russell |
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Neville Hobson |
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Richard Edelman |
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Leah Jones |
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Edelman Digital |
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Luke Walker |
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Key Note Speakers
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Guest Speakers
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Church & Dwight |
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Forrester Research |
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Medill Graduate School |
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Unilever HPC |
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International Freedom Center |
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The Clorox Company |
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Centers for Disease Control and Prevention |
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BuzzMachine |
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GE |
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Chicago Tribune |
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Sara Lee Corporation |
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PRWeek |
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PRWeek |
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Kent State University College of Communications & Information |
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Radian6 |
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American Express |
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MSHC Partners |
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George Washington University |
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Finn Enterprises |
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Blogger |
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World Economic Forum |
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Interactive Advertising Bureau |
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Agent Wildfire |
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YouTube |
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William Blair & Co. |
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Department of Communication Studies, Northeastern University |
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Visit the 2009 NMAS site
