Global (EN)

2025 Edelman Trust Barometer

The 25th anniversary edition will launch in January. Be the first to receive the report.

SIGN UP

NEWSROOM

Employee Experience
Engaging Partnerships, Empowering Impact: Explore Our Latest Citizenship Report
Richard Edelman's 6AM Blog
A Week to Remember
Politics & Government
A Presidential Campaign is Taking More Risks Than Your Brand

.

REPORT

Edelman’s 2024 AI Landscape Report

The generative AI market is vast - and evaluating which tools are available and worth investing in is challenging and time-consuming. Thankfully, Edelman has done all the necessary vetting k, so you don’t have to. In this first-of-its-kind evaluation guide, you’ll learn which tools are the most enterprise-ready for a variety of marcom initiatives, and why.
REPORT

2024 Connected Crisis Study

The 2024 Connected Crisis data identifies increasing volatility that is shaping the reputation risk landscape and confirms the reality that crises are now an ever-present reality for organizations worldwide. The third edition of our study continues to track the dynamic and evolving nature of these challenges, underscoring the critical need for constant adaptability and resilience in the face of ongoing uncertainty.

Our Work

For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
SEE MORE
DP World Banner

DP World: The Move to -15
Code my Crown

Dove: Code My Crown
allegra airways app

Allegra: Allegra Airways
man on the street holding #cancelPizza sign

Ajinomoto: #CancelPizza
Hidden Codes

Xbox: Hidden Fan Codes
IKEA SHT

IKEA Canada: SHT
banner thats says "The Social Swap:

The Social Swap

2024 Edelman-LinkedIn B2B Thought Leadership Impact Report

Edelman and LinkedIn collaborated on the sixth annual B2B Thought Leadership Impact Report to examine how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives.

READ THE REPORT

Longevity Lab

Your source for understanding and engaging the influential 55+ demographic. This generation is redefining aging and holds substantial economic power, making them a critical audience for brands.

FIND OUT MORE

Gen Z Lab

A dedicated consortium of 250+ GenZers around the globe, poised and ready to help marketers and brand leaders engage their generation effectively.

FIND OUT MORE

Our Climate Commitments

We believe climate change is the biggest crisis we face as a society. Addressing this challenge requires creative solutions, unprecedented collaboration and innovation to drive positive change.

FIND OUT MORE

 

How can we help?

CONTACT US  VIEW OUR OFFICES