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As AI reshapes industries and redefines innovation, Edelman presents AI Creators You Need to Know—a groundbreaking list of 50 rigorously vetted, brand-safe creators driving the global AI conversation. Spanning academia, professional fields, and creative communities, these individuals bring unmatched expertise and credibility to the forefront of AI storytelling.
Edelman’s 2024 Trust Barometer reveals that nearly two-thirds of people believe innovation is poorly managed, highlighting the growing demand for transparency and trust in technological advancements. Meanwhile, trust in individuals—such as experts and creators—continues to rise, with 74% of people trusting “people like me” over traditional institutions. This underscores the critical role creators will play in shaping credible, human-centered AI narratives.
With trust and innovation at the heart of today’s brand strategies, the AI Creators You Need to Know list offers a unique resource for brands looking to authentically engage audiences, build trust, and localize their AI-focused initiatives. From policy-shaping ethicists to creators demystifying generative AI, these trusted voices are paving the way for transformative partnerships in 2025 and beyond.
See the creators below, by region:
Allie K. Miller is a top leader in AI, advising companies like Novartis, Samsung, Salesforce, Google, OpenAI, and Anthropic. With nearly 2 million followers, she is also the most followed voice on AI business. Previously, Miller was the Global Head of Machine Learning for Startups and Venture Capital at Amazon Web Services (AWS), led product development at IBM, shaped national AI strategies, and taught AI as an instructor on MasterClass. Miller’s groundbreaking insights on AI have been featured in Forbes, Fortune, Wall Street Journal, Washington Post, and more.
Andrew McAfee, a Principal Research Scientist at MIT Sloan and codirector of MIT’s Initiative on the Digital Economy, is a leading authority on how technological progress, particularly AI, transforms society and businesses. His acclaimed works, including The Second Machine Age (with Erik Brynjolfsson), explore AI’s impact on economies and organizations. McAfee advises global corporations, the IMF, and the U.S. Intelligence Community, sharing insights on AI's role in driving innovation and efficiency. His expertise has been featured in The Economist, Harvard Business Review, and major media outlets like CNN and TED. Recognized on the Thinkers50 and Politico 50 lists, McAfee continues to shape the dialogue around AI and its profound societal implications.
Andrew Ng is an AI leader, the founder of DeepLearning.AI and Landing AI, and Chairman of Coursera, which he co-founded after creating Stanford’s pioneering MOOC platform. His online Machine Learning course has reached over 100,000 students, revolutionizing AI education. Previously, Ng led Baidu’s 1,300- person AI Group as Chief Scientist, driving global AI strategy and infrastructure, and was the founding lead of Google Brain. A prolific researcher, he has authored over 200 papers on machine learning, robotics, and AI-related fields. Recognized on the 2023 Time100 AI list, Ng continues to shape AI’s future through innovation and education, making transformative impacts across industries and empowering millions to embrace AI's potential.
Amy Webb is a global leader in strategic foresight and a pioneer in applying AI to navigate disruptive change. As founder and CEO of the Future Today Institute, she developed a data-driven foresight methodology that identifies emerging trends and opportunities, helping organizations craft actionable strategies for long-term growth. Webb is the author of four books, including the international bestseller The Big Nine, which explores the future of AI, and The Genesis Machine, named one of 2022’s best nonfiction books by The New Yorker. She is a professor at NYU’s Stern School of Business and a Visiting Fellow at Oxford’s Säid School of Business. In 2023, Webb was ranked #4 on Thinkers50’s list of influential management thinkers, and she has been celebrated by Forbes and the BBC as one of the most impactful voices shaping the industry.
Brian Evergreen is a leading author, advisor, and speaker on strategy and AI. Evergreen is the author of Autonomous Transformation—named a Next Big Idea Club "Must-Read" and selected as one of the Thinkers50 Top 10 Best New Management Books for 2024. He is the founder of The Future Solving Company, where he helps organizations position themselves for the future in the era of AI. Previously, he served as Global Head of Autonomous AI Co-Innovation at Microsoft Research, led AI Strategy for Microsoft US and taught leadership in the era of AI as an instructor on LinkedIn. Evergreen guest lectures at the Kellogg School of Management and The Wharton School, and his work has been featured in Bloomberg, Fast Company, CIO, VentureBeat, and more.
Cassie Kozyrkov is a tech consultant, helping decisionmakers unlock their organization’s potential with AI. The CEO of Kozyr, she is best known for founding the field of Decision Intelligence and serving as Google’s first Chief Decision Scientist. Kozyrkov focuses on elevating human potential through the responsible adoption of complex technology. Her online courses and more than 200+ published articles have reached millions and cemented her position as a LinkedIn Top Voice and the #1 Writer in AI on Medium for many years.
Conor Grennan is Chief AI Architect at NYU Stern School of Business, and CEO and Founder of AI Mindset, an AI consulting company that trains professionals, leaders and organizations on a new and effective framework for generative AI. He is the Head GenAI Trainer for the Chief Executive Group and LinkedIn Learning’s instructor for AI for Business. Grennan is also a New York Times international bestselling author, with his book, Little Princes: One Man’s Promise to Bring Home the Lost Children of Nepal. His AI insights have been featured in Forbes, Entrepreneur, Business Insider, Vox and other media. He co-hosts the AI Applied Podcast, discussing the latest AI news and trends and has over 75k followers on LinkedIn.
David Linthicum is a media commentator, strategic consultant and tech advisor who focuses on AI, cloud computing, and cybersecurity. With over 30 years of enterprise technology experience, he served as Managing Director and Chief Cloud Strategy Officer at Deloitte Consulting LLP until 2024, where he pioneered AI-driven solutions to enhance business transformation and market disruption. Linthicum’s expertise in AI spans developing advanced strategies and architectures for global clients, integrating intelligent systems into cloud infrastructures to drive competitive advantage. A prolific author of 17 books and 70+ LinkedIn Learning courses, Linthicum frequently ranks among the top AI thought leaders. He has mentored emerging tech talent and contributed extensively to AI’s practical applications in business.
Dr. Ethan Mollick is an academic specializing in AI, entrepreneurship, and innovation. He researches the factors driving success in these fields and how to teach people to become more effective leaders and innovators. As Co-Director of the Generative AI Labs at Wharton, Mollick develops prototypes and conducts research to explore how AI can enhance human potential while mitigating risks. He is also the co-founder of Wharton Interactive, which democratizes education using games and simulations. Mollick’s research has been published in leading journals and widely applied, earning him recognition as one of TIME Magazine’s Most Influential People in Artificial Intelligence. He writes extensively on AI for broader audiences, including his New York Times bestselling book Co-Intelligence, which was named a best book of the year by The Economist and Financial Times.
Dr. Fei-Fei Li is a computer scientist and AI expert, serving as the Sequoia Professor of Computer Science at Stanford University and Co-Director of Stanford’s Human-Centered AI Institute. A pioneer in the field, she created ImageNet and is the author of The Worlds I See: Curiosity, Exploration, and Discovery at the Dawn of AI. Previously, she directed Stanford’s AI Lab and served as Chief Scientist of AI/ML at Google Cloud. Li’s research focuses on cognitively inspired AI, healthcare applications, and computer vision. An advocate for diversity in STEM, she has advised policymakers and participated in national task forces shaping the future of technology. Her accolades include election to the National Academies of Engineering, Medicine, and Arts and Sciences, the Intel Lifetime Achievement Award, and the IEEE PAMI Prize. she is a sought-after speaker and a leading voice in AI.
Gavin Purcell is a podcaster, Emmy-winning showrunner, writer, and creative innovator with deep expertise in media and technology. Known for his work on The Tonight Show Starring Jimmy Fallon and I Love You, America!, he has also been instrumental in shaping media startups like Vox Media and G4 TV. Purcell has guided major brands through transformative digital shifts and frequently consults with organizations, helping them understand and prepare for AI’s impact on business. As co-host of the podcast AI For Humans, he demystifies AI technology for a general audience. With a unique blend of creativity and curiosity, Purcell bridges storytelling and technology.
Greg Shove is an entrepreneur and tech executive. He has worked at Apple during its early challenges and at AOL during its peak, gaining unique insights into the tech world’s highs and lows. Over his career, Greg has founded five startups, navigated pivots, and achieved three successful exits. Currently, he serves as the CEO of Section, an online business school equipping tens of thousands of professionals with AI literacy. He is also the founder of Machine & Partners, an AI development lab creating AI-powered apps and workflows for businesses. Through his newsletter, Personal Math, Greg shares candid advice and insights about the realities of leadership in the tech industry.
Jordan Harrod is a Ph.D. candidate in Medical Engineering and Medical Physics at the Harvard-MIT Health Sciences and Technology program. Her research focuses on applying neuromodulation to address clinically relevant challenges and leveraging neurotechnology and machine learning to develop innovative tools for brain stimulation. Beyond her academic work, Harrod is a consultant, speaker, and science communicator with a focus on AI and emerging technologies. She engages audiences across platforms like YouTube, Twitter, Instagram, and TikTok, where she breaks down complex topics in science and technology. Her newsletter explores topics ranging from algorithmic fairness, emerging technologies, and the intersections of my experiences with ADHD, mental health, and productivity.
Dr. Joy Buolamwini, known as a “poet of code,” uses art and research to expose the social implications of AI. As the founder of the Algorithmic Justice League, she advocates for equitable and accountable technology. Her groundbreaking MIT thesis revealed significant racial and gender biases in AI systems from companies like Microsoft, IBM, and Amazon, sparking global conversations on algorithmic fairness. Buolamwini has addressed the need for algorithmic justice at the World Economic Forum, the United Nations, and as part of the Global Tech Panel. Her TED Talk on algorithmic bias has garnered over 1 million views. A Rhodes Scholar and Fulbright Fellow, Buolamwini has been recognized on numerous prestigious lists, including Bloomberg 50, MIT Technology Review 35 Under 35, BBC 100 Women, and Forbes 30 Under 30.
Justine Ezarik, known as iJustine, is a technology expert, YouTube creator, and actress with over 7 million followers on YouTube. She has collaborated with major brands like Microsoft, Intel, and Samsung and starred in projects such as the District Voices series for The Hunger Games: Mockingjay Part I and an international campaign for Call of Duty: Black Ops 2. Ezarik is a two-time Teen Choice Award nominee, four-time Streamy Award nominee, and the winner of the Webby People’s Voice Award for Best Web Personality/Host. Recognized as one of The Hollywood Reporter’s 50 Most Powerful Digital Players and Fast Company’s “most influential person online,” she ranked No. 6 on The Daily Beast’s 2012 Digital Power Index.
Lekhana Reddy is a data-driven content creator transforming AI education through her platform, Storytelling by Data. Since 2021, she has built a following of over 150,000 across Instagram, YouTube, and LinkedIn, helping professionals transition into data science and AI careers. Drawing from her non-technical background, Reddy has empowered over 300 professionals to enter AI roles and mentored more than 1,000 individuals on their learning journeys. Her mission is to democratize AI education, breaking down complex technologies into accessible insights.
Marques Brownlee, known as MKBHD, is a tech reviewer and content creator with nearly 20 million subscribers on YouTube. Starting his channel in 2009 as a high schooler, Brownlee is a trusted authority in consumer electronics, delivering detailed reviews of smartphones, laptops, cameras, and more. His style and clear explanations make complex tech accessible to a global audience. Brownlee has interviewed top industry figures like Elon Musk and Mark Zuckerberg and co-hosts the Waveform podcast, exploring tech trends with Andrew Manganelli and David Imel.
Matthew Berman is an engineer and tech enthusiast dedicated to demystifying AI and making it accessible to a wide audience. With 328K YouTube subscribers, he educates viewers on topics such as AI, open source, generative and AI art, futurism, ChatGPT, large language models (LLMs), machine learning, technology, coding, and AI news. Berman’s mission is to help people maximize the value of AI through clear and engaging content. A graduate of UC Santa Cruz, he combines technical expertise with a passion for teaching to empower others in navigating the rapidly evolving world of AI.
Matthew Pierce is an AI and technology content creator who specializes in producing engaging YouTube videos about emerging technologies, machine learning, and AI. With a growing community of nearly 280K subscribers to his channel, MattVidPro AI, he is committed to delivering both informative and compelling content while continually enhancing his video production quality. Pierce’s channel serves as a platform for exploring and explaining complex technological concepts to a broad audience.
Matt Wolfe is an American entrepreneur, podcaster, blogger, marketer, and author, best known as the creator of FutureTools.io, a leading platform that curates and organizes the best AI tools and news. Formerly the co-host of The Hustle & Flowchart Podcast, Wolfe has a background in web design and WordPress. With a knack for uncovering hidden gems in digital tools, platforms, and apps, Wolfe’s expertise lies in simplifying complex technologies and helping others harness their potential.
Dr. Melanie Mitchell is a Professor at the Santa Fe Institute, specializing in conceptual abstraction and analogy-making in AI. She has written six books, including Complexity: A Guided Tour, winner of the 2010 Phi Beta Kappa Science Book Award, and Artificial Intelligence: A Guide for Thinking Humans, shortlisted for the 2023 Cosmos Prize for Scientific Writing. A leading voice in AI, cognitive science, and complex systems, Mitchell has received the Senior Scientific Award from the Complex Systems Society, the Distinguished Cognitive Scientist Award from UC Merced, and the Herbert A. Simon Award. She also founded the Santa Fe Institute's Complexity Explorer platform.
Miles Franklin is a content creator and gadget reviewer who recently broadened the scope of his content to include AI. A recent graduate of the University of Florida, Franklin has built an impressive following of over 876K on TikTok and 200K on YouTube, where he shares insights and reviews on the latest AI tools and technology. Despite his young age, Franklin has already conducted a number of high-profile interviews, including one with Google CEO Sundar Pichai.
Premal Tailor is a content creator, product manager at Amazon Web Services, and the founder of TailorMadeTech, a techfocused channel dedicated to “demystifying the digital world.” With a mission to make AI and technology more approachable for consumers, TailorMadeTech has amassed over 150 million views and built a community of 250K+ followers across TikTok, YouTube, and Instagram Reels. He recently earned his MBA from the Kellogg School of Management, specializing in Marketing, Technology Management, and Product Management.
Dr. Rana el Kaliouby is an AI scientist, pioneer, entrepreneur and investor. She is the host of Pioneers of AI, a podcast spotlighting groundbreaking advancements in AI, and the co-founder and managing partner of Blue Tulip Ventures, an early-stage venture firm investing in startups developing human-centric AI solutions. Previously, el Kaliouby founded and led MIT spin-out Affectiva. She is an executive fellow at the Harvard Business School and co-chair of the Fortune Brainstorm AI conferences. Her best-selling memoir, Girl Decoded: A Scientist’s Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology, was published in 2020. El Kaliouby has been featured on Fortune’s 40 Under 40, Forbes' Top 50 Women in Tech, and the Boston Globe’s Top 50 Tech Power Players. She holds a Ph.D. from the University of Cambridge and a Post Doctorate from MIT.
Rick Mulready is an entrepreneur and AI content creator who created the successful podcast, The Art of Online Business. Mulready is at the forefront of helping business owners harness the transformative power of AI. By breaking down its complexities, he empowers entrepreneurs to save time, energy, and money, avoid burnout, and optimize the four core systems of their businesses: sales, marketing, fulfillment, and operations.
Riley Brown is a leading industry expert renowned for his expertise in leveraging AI tools and content strategies to help founders and creators amplify their social media impact and boost revenue. With substantial followings across LinkedIn, Twitter, Instagram, YouTube, and TikTok, Brown has established himself as a prominent voice in the digital landscape. He is now pioneering a new marketing service, Create.inc, which uses advanced AI to revolutionize content creation and marketing strategies.
Dr. Stuart Russell is a Professor of Computer Science at UC Berkeley, holder of the Smith-Zadeh Chair in Engineering, and Director of the Center for Human-Compatible AI. He is an Honorary Fellow of Wadham College, Oxford, an Andrew Carnegie Fellow, and a Fellow of several prestigious organizations, including the American Association for Artificial Intelligence and the Association for Computing Machinery.
A recipient of the IJCAI Computers and Thought Award and an OBE in 2021, he co-authored Artificial Intelligence: A Modern Approach with Peter Norvig, the standard AI textbook used in over 1,500 universities worldwide. His research spans various AI topics, with a current focus on the long-term future of AI and its relationship to humanity.
Dr. Timnit Gebru is a computer scientist and a leading voice in ethical AI, focusing on algorithmic bias, fairness, and responsibility in technology. An Ethiopian refugee to the U.S., she earned her BA, MA, and Ph.D. in electrical engineering and AI from Stanford. Her early career included designing signal processing algorithms for Apple, contributing to products like the first iPad. Gebru’s research spans AI ethics, data mining, and algorithmic bias, including her pivotal role in the Gender Shades Project, which exposed racial and gender disparities in facial recognition systems. She co-founded Black in AI and was a colead of Google's Ethical AI team. She was named among Fortune’s World’s 50 Greatest Leaders and Time’s Most Influential People.
Yohei Nakajima is an industry expert and the general partner at Untapped Capital. He's also the artist and founder of PixelBeasts, a board member at Misapplied Sciences, and a venture partner at Scrum Ventures. Nakajima is widely recognized for his unique “build-in-public” approach, where he leverages the latest technologies to learn faster, meet founders, and contribute to the ecosystem. His optimistic outlook and dedication to public innovation have garnered him a significant following across various platforms.
Dr. Ziad Obermeyer is an academic, primarily researching the intersection of machine learning and health. His work focuses on improving medical decision-making, from enhancing heart attack diagnostics to identifying overlooked causes of pain. Obermeyer’s research has shaped industry practices, influenced policy, and led to testimony before the Senate Finance Committee. He co-leads a Berkeley–UChicago lab developing AI tools for health and cofounded Nightingale Open Science, a nonprofit advancing medical research with large imaging datasets, and Dandelion, a startup driving AI innovation in healthcare. Named one of TIME’s 100 most influential people in AI, he serves as the Blue Cross of California Distinguished Associate Professor at the Berkeley School of Public Health, where he continues to pioneer advances in AI and medicine.
Dr. Ayesha Khanna is the Co-Founder and CEO of Addo, a global AI solutions firm based in Singapore. Recognized by Forbes as one of Southeast Asia's groundbreaking female entrepreneurs, she advises corporations and governments on AI, data, and smart city innovations. A regular speaker on AI and emerging technologies, Khanna has briefed high-level government officials and corporate boards. She served on the World Economic Forum's Global Future Councils, shaping thought leadership on technology's governance and impact. With degrees from Harvard, Columbia, and the London School of Economics, her Ph.D. focused on digital innovation in smart cities.
Dr. Jeffrey Funk is a retired professor, now a consultant and Fellow at the Discovery Institute, and a winner of the NTT DoCoMo Mobile Science Award. He has 45 years of experience as a professor, consultant, and engineer in the U.S., Japan, and Singapore, the type of experience needed to see through the current hype about new technologies and startups. His PhD was from Carnegie-Mellon on the economics of robots, which was during the second wave of hype about AI in the early 1980s. He was most recently an Associate Professor at the National University of Singapore. Funk has written five books and more than 50 academic papers, earning himself an excellent reputation for guidance on startups and new technologies such as AI on LinkedIn, where he has more than 54,000 followers.
Natalie Choprasert is a trusted voice in AI and technology, known for her relatable reviews and hands-on testing of AI and tech tools to create real-world use cases for businesses. With a community of over 650,000 followers across platforms, she’s celebrated for her down-to-earth approach, simplifying complex technology into actionable tips. Featured in Forbes, BBC, and Sky News, Nat has traveled globally to share her expertise on stage, focusing on making AI and automation accessible to busy entrepreneurs and small business owners. As an AI and automation specialist, she is on a mission to demystify AI and promote "Humanized Automation"—helping businesses save time and grow revenue through simple, effective strategies.
Varun Mayya is an entrepreneur, AI innovator, and author, known for pioneering ventures at the intersection of technology and education. He is the Founder and CEO of Avalon Labs and Scenes, platforms that integrate gaming, learning, and AI. He also co-founded Jobspire, a recruitment platform acquired in 2017. An advocate for the future of work, Varun authored the Amazon #1 business bestseller Pyjama Profit: The Millennial's Guide to a Sustainable Freelance Career. His ventures include Infection AI and Code for India, which focuses on leveraging AI for social impact.
Victor Chirita is a video creator with a focus on delivering bite-sized explainers and updates on AI and emerging technologies to an audience of over 150K social media followers. Through platforms like TikTok, YouTube, and Instagram, Chirita transforms complex AI concepts, tools, and trends into engaging short-form videos designed to inform and entertain both tech enthusiasts and mainstream audiences. From breaking down neural networks to reviewing beginner-friendly AI software, Chirita’s mission is to simplify and amplify the latest developments in AI. With an accessible yet dynamic approach, he sparks ‘aha moments’ for viewers, highlighting AI’s profound impact on business and society.
Igor Pogany is an educator and thought leader dedicated to demystifying AI for businesses and individuals. As the founder of AI Advantage, he provides comprehensive resources for mastering AI tools and navigating the rapidly evolving technological landscape. Through his YouTube channel, which features over 266 videos and has 217,000 subscribers, and a weekly newsletter reaching more than 100,000 readers, Pogany empowers people to leverage AI effectively in both personal and professional capacities. His core mission is to help individuals and organizations adapt and excel in an AI-driven world, believing that strategic AI integration (and mastery) is key to success.
Kristian Fagerlie is a YouTuber, AI engineer, and consultant passionate about making AI accessible to everyone. He founded All About AI to prepare people for the rapid rise of generative AI. The platform, which has been featured on Sky News, offers expert-driven content on topics like large language models. Through the All About AI YouTube channel, Fagerlie shares tutorials and insights, aiming to inspire individuals from all backgrounds to engage with AI without needing advanced technical expertise. The platform also provides the latest news and practical updates on AI and automation to help users stay competitive in this fast-evolving industry.
Alex Banks is a founder, creator, and investor deeply engaged in AI. Reaching over 1 million people weekly through social media, Alex simplifies complex AI concepts for broad audiences. He is the founder of The Signal, a newsletter with 40,000+ subscribers, delivering actionable insights on AI trends. As an early-stage investor and advisor, Banks supports startups shaping the future of AI and technology. He emphasizes realworld applications of AI through machine learning, data analytics, and hands-on projects, helping non-experts gain confidence with AI tools. Banks’ passion for innovation and education has made him a trusted voice in the tech community, inspiring others to embrace AI’s transformative potential.
Azeem Azhar is a leading thought leader on the impact of AI on humanity. The founder of the Exponential View newsletter and podcast, he is also a researcher, investor and entrepreneur. His insight and original perspective means he regularly advises politicians, business leaders and the public notably on the challenges and opportunities presented by AI and other emerging technologies. Azhar’s first book, Exponential: Order and Chaos in an Age of Accelerating Technology, was met with widespread acclaim. He is a Visiting Fellow at the Oxford Martin School and an Executive Fellow at Harvard Business School. He is the Co-Chair on the Global Future Council on Complex Risks at the World Economic Forum.
Bernard Marr is as an expert on future trends, strategy, business performance, digital transformation and the intelligent use of data and AI in business. In addition to authoring over 20 books and hundreds of high-profile reports, Marr is a major social media influencer with a combined following of 4 million people across his channels, newsletters, website, podcast, and regular Forbes column. LinkedIn ranked him as one of the top 5 business influencers in the world and number one in the UK. Marr’s latest book is Generative AI in Practice
Dinis Guarda is a thought leader, entrepreneur, investor, futurist, and advisor focused on solving problems for humanity and businesses. As the Founder and CEO of Ztudium, he is committed to making intelligent data accessible and actionable. Guarda collaborates with organizations worldwide, guiding them to leverage emerging technologies to enhance services and improve consumer well-being across industries such as healthcare, lifestyle, fintech, and search engines. He hosts a YouTube podcast, where he has interviewed over 200 leading personalities in the AI space. Guarda has been featured on Rise Global’s Artificial Intelligence Power 100 and ranked among the Top 30 Most Influential People in the Blockchain space. His work continues to inspire innovation and foster impactful solutions in the fast-evolving digital landscape.
Dr. Sally Eaves is an AI and blockchain expert, strategist, and advocate for technology-driven social impact. As Senior Policy Advisor for the Global Foundation of Cyber Studies & Research and CEO of Aspirational Futures, she champions diversity in education and technology while advancing the ethical use of emerging technologies like AI, blockchain, and 5G. A former Chief Technology Officer and Professor in Advanced Technology, Eaves advises on digital transformation and sustainability, emphasizing AI's potential to drive business innovation and societal progress. She is the Social Impact Lead for the UK Government Blockchain Association, contributing to policy on AI and FinTech. Recognized as a top global thought leader by Onalytica and a Forbes Technology Council member, Eaves is an award-winning speaker and author shaping the future of AI and emerging technologies.
Sebastien Jefferies is a content creator, tech enthusiast, and the managing director of SJ Productions. He specializes in AI video editing and generation, with a focus on tools for creators and editors. Sebastien has over 1 million followers across platforms that follow his journey. He's passionate about making AI and camera technology accessible to creators. Through tutorials and insights, he empowers them to unlock their creative potential and elevate their content and storytelling by showcasing the latest AI tools and editing techniques.
José Jesús Guzmán is a developer, cloud engineer, and content creator with a deep passion for emerging technologies, their adoption, and development. He has contributed to numerous technology innovation projects aimed at improving lives and addressing real-world needs. Dedicated to knowledge-sharing, Guzmán serves as a Microsoft Digital Sherpa, where he helps others navigate and leverage technology effectively. He is also the host and founder of the podcast No es Brujería, es Tecnología (It’s Not Magic, It’s Technology), where he explores the transformative power of technology in everyday life.
Inioluwa Deborah Raji specializes in algorithmic auditing and evaluation and is a Mozilla Fellow and CS PhD student at UC Berkeley. Her work focuses on developing methods to assess AI systems, both within companies and through external evaluations. While collaborating with Google’s Ethical AI team, she helped design a more comprehensive internal assessment framework for AI systems. She is a member of the Algorithmic Justice League and contributed to the groundbreaking Gender Shades audit, which exposed biases in AI-powered gender classification tools from IBM, Microsoft, and Face++. This project highlighted critical flaws in widely used AI systems, driving industrywide conversations about fairness and accountability in AI. Raji has also worked with the Partnership on AI and the AI Now Institute, advancing initiatives to integrate ethical considerations into machine learning practices. Recognized as a leading voice in AI ethics, she has been named to Forbes 30 Under 30 and MIT Technology Review 35 Under 35 Innovators lists.
Kushank Aggarwal is the founder of Digital Samaritan, a platform of social channels dedicated to helping product professionals enhance their design and marketing skills, with a special emphasis on AIpowered tools and workflows. With over 1,000,000 followers across social media, Aggarwal shares his passion for leveraging technology to simplify work, bridge skill gaps, and boost productivity. Inspired by his own journey of using technology to save time and improve his skills, Aggarwal creates engaging content to show others how they can harness AI tools to advance their careers and bring more value to their teams. His mission is to empower individuals to work smarter and stay ahead in an ever-evolving tech landscape.
Rowan Cheung is a content creator and the founder of The Rundown AI, the world’s largest AI newsletter, with over 750K daily readers and millions of monthly visitors. Through organic growth, Cheung has built a massive online presence, including 500K+ followers on his personal Twitter and 100K+ on The Rundown’s official account. In 2023, he was recognized as the fastest-growing Twitter account globally and ranked among the top ten most influential Founders on the platform. Cheung also founded Supertools, a top AI tool database, and The Rundown AI University, a premium community offering classes, guides, and certifications for AI adoption. Additionally, he launched The Rundown AI Jobs, connecting talent with top AI companies.
Tiffany Janzen is a software developer, tech consultant, and STEM advocate passionate about empowering women in technology. She founded TiffinTech to inspire the next generation of women leaders in STEM and create a supportive community for those navigating their tech journeys. On TiffinTech, she shares motivational content on lifestyle, business, and technology while offering practical advice for career changers. Her popular People Who Inspire YouTube series highlights stories from STEM professionals, entrepreneurs, and leaders, encouraging others to pursue their ambitions.
Zain Kahn is a startup executive, advisor, and investor, working with early-stage startups, including those backed by top-tier VCs like Y Combinator and DCVC. As a content creator, Kahn leads Superhuman, one of the largest and fastest-growing AI newsletters. It has over 500,000 daily readers. His mission is to create the most insightful source of tech content on the internet, blending expertise in marketing, innovation, and AI to inspire and inform the next generation of entrepreneurs.
Dr. Hanan Salam is a researcher, professor, and entrepreneur specializing in AI, robotics, affective and cognitive computing, human-computer interaction, psychology, psychiatry, neuroscience, and education. She is the co-founder of Women in AI, a global organization dedicated to increasing female representation and participation in AI. Salam has deep experience applying AI to innovative fields and previously worked as a research and development engineer at A.I.Mergence, a robotics startup. Her interdisciplinary expertise and leadership continue to shape the future of AI and its applications in both academia and industry.
Methodology
Edelman employs a comprehensive, multi-criteria methodology to identify and rigorously vet influencers for its AI Top Voices list. The process is anchored in a detailed profile of the ideal AI-focused influencer: recognized authorities with specialized expertise in AI, a global B2B orientation, and extensive reach, particularly across key business markets including the USA, UK, APAC, and the Middle East. Selection criteria encompass quantitative and qualitative metrics, including minimum engagement thresholds (2%+ ER), platform relevance (with priority given to LinkedIn and YouTube as primary B2B buyer channels), and alignment with key AI verticals, such as generative AI, AI ethics, and enterprise-driven innovation.
Influencers are scored on a proprietary vetting matrix examining credibility, values alignment, engagement, reach, and topical authority, followed by an AI-powered conflict assessment analysis. This yields a bespoke Trusted Creator Score—the higher the score, the stronger the alignment with Edelman’s standards. This meticulous process ensures that selected creators strategically reinforce Edelman’s commitment to fostering credibility and trust within the evolving AI discourse.