- Global (EN)
- Africa (EN)
- Australia (EN)
- Belgium (EN)
- Brasil (PT)
- Canada (EN)
- Canada (FR)
- China (CN)
- France (FR)
- Germany (DE)
- Germany (EN)
- Hong Kong (EN)
- India (EN)
- Indonesia (EN)
- Ireland (EN)
- Italy (IT)
- Italy (EN)
- Japan (JP)
- Korea (KR)
- Latin America (ES)
- Malaysia (EN)
- Middle East (EN)
- Netherlands (EN)
- Spain (ES)
- UK (EN)
- Global (EN)
- Africa (EN)
- Australia (EN)
- Belgium (EN)
- Brasil (PT)
- Canada (EN)
- Canada (FR)
- China (CN)
- France (FR)
- Germany (DE)
- Germany (EN)
- Hong Kong (EN)
- India (EN)
- Indonesia (EN)
- Ireland (EN)
- Italy (IT)
- Italy (EN)
- Japan (JP)
- Korea (KR)
- Latin America (ES)
- Malaysia (EN)
- Middle East (EN)
- Netherlands (EN)
- Spain (ES)
- UK (EN)
.
In the AI era, trust is the cornerstone of driving innovation and shaping transformative narratives.
As AI reshapes industries and redefines innovation, Edelman presents AI Creators You Need to Know—a groundbreaking list of 50 rigorously vetted, brand-safe creators driving the global AI conversation. Spanning academia, professional fields, and creative communities, these individuals bring unmatched expertise and credibility to the forefront of AI storytelling.
Edelman’s 2024 Trust Barometer reveals that nearly two-thirds of people believe innovation is poorly managed, highlighting the growing demand for transparency and trust in technological advancements. Meanwhile, trust in individuals—such as experts and creators—continues to rise, with 74% of people trusting “people like me” over traditional institutions. This underscores the critical role creators will play in shaping credible, human-centered AI narratives.
With trust and innovation at the heart of today’s brand strategies, the AI Creators You Need to Know list offers a unique resource for brands looking to authentically engage audiences, build trust, and localize their AI-focused initiatives. From policy-shaping ethicists to creators demystifying generative AI, these trusted voices are paving the way for transformative partnerships in 2025 and beyond.
Methodology
Edelman employs a comprehensive, multi-criteria methodology to identify and rigorously vet influencers for its AI Top Voices list. The process is anchored in a detailed profile of the ideal AI-focused influencer: recognized authorities with specialized expertise in AI, a global B2B orientation, and extensive reach, particularly across key business markets including the USA, UK, APAC, and the Middle East. Selection criteria encompass quantitative and qualitative metrics, including minimum engagement thresholds (2%+ ER), platform relevance (with priority given to LinkedIn and YouTube as primary B2B buyer channels), and alignment with key AI verticals, such as generative AI, AI ethics, and enterprise-driven innovation.
Influencers are scored on a proprietary vetting matrix examining credibility, values alignment, engagement, reach, and topical authority, followed by an AI-powered conflict assessment analysis. This yields a bespoke Trusted Creator Score—the higher the score, the stronger the alignment with Edelman’s standards. This meticulous process ensures that selected creators strategically reinforce Edelman’s commitment to fostering credibility and trust within the evolving AI discourse.
Meet the 50 Trusted Voices Shaping the Future of AI
Download Edelman’s AI Creators You Need to Know full list.