You are invited to the global launch of the Edelman Trust Barometer Special Report: Brand Trust in 2020 on Thursday, June 25, from 10:00-11:00am ET.

Brands are entering a new era. A global pandemic and economic crisis, mass demonstrations over racial injustice and urgent calls for systemic change have heightened a sense of urgency for brands to do more than ever before. In this environment, brand trust has never been more vital.

The Brand Trust in 2020 study will examine the necessity of trust, for unlocking buying power and advocacy for change, as well as the role that brands must play, and solve for, in consumers’ lives today. The study will measure how well brands across key categories are performing, analyze shifting consumer expectations for communications as well as actions, and explore how brands can effectively boost their equity by building trust.

Please enter your details to register

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