In a volatile world rife with pressures on consumers, from health and the economy to challenges to rights and freedoms and an eroding sense of community, consumers are demanding more from brands.
When we ask ourselves, what has really changed in the last year? The truth is that everything has. Consumers are feeling the pressure from every corner of our world - from the micro, everyday things like paying their bills to the macro, big picture things, like the smog outside their city windows.
In 2023, Edelman won a total of 9 Lions Awards: 1 Gold, 4 Silver and 4 Bronze, representing the best creative work from across our global business. Winning campaigns include work across the globe, spanning three regions and four countries, and are a diverse representation of our expertise and offerings.
The demand for Gen Z input and expertise has been unprecedented, which is why in 2022, Edelman appointed the world’s first ZEO and launched The Gen Z Lab, a unique dedicated advisory comprised of 250+ Edelman Gen Zers from around the globe designed to help brands future-proof their business for the next generation of consumers.
LEARN MORE ABOUT THE GEN Z LAB
Edelman’s own were selected to judge Cannes Lions shortlists and winners across several categories, lending our expertise and lived experiences to evaluate the best of the industry.
The Cannes Lions International Festival of Creativity is the largest global gathering at the intersection of communications, entertainment, advertising, marketing, design and production. The Festival brings together the biggest and best names in the industry, and the Lions Awards set the global benchmark for creative excellence in advertising and marketing.
30
specialist award categories
100
countries represented
+15k
total attendees