Edelman returned to France for the Cannes Lions Festival 2024 – to be inspired by the creative marketing industry and to be at the forefront of the ideas shaping the next wave of innovation.

We launched the 2024 Edelman Trust Barometer Special Report: Brands and Politics, which examined the widening ideological gulf impacting consumer behavior and brand choices, permission, and forgiveness. This report provides a roadmap for marketers on how to prepare for, and navigate, cultural and societal polarization in a politicized world.

 

 

 

 

What a week at #CannesLions2024!

Edelman came second in the Independent Network of the Year rankings, Edelman London came second in the Independent Agency of the Year rankings and was first in the Independent Agency of the Year rankings for the Good Track.

We won a Titanium Lion for DP World's 'The Move to Minus 15' and walked away with four Gold Lions, six Silver Lions, and five Bronze Lions for nine separate campaigns from EMEA, North America and APAC. You'll see us leading the charge in PRWeek's table rankings.

This success is a testament to the hard work and creativity of our incredible team and our amazing clients. Over the last 10 years, since first attending the Lions Festival, we have evolved from a PR firm into a communications powerhouse. We are proud to create work that not only wins awards but drives meaningful change in business and society, proving that Trust Drives Growth and Action Earns Trust.

 


2024 Edelman Trust Barometer Special Report:
Brands and Politics

The 2024 Edelman Trust Barometer Special Report: Brands and Politics explores the intersection of culture and politics and how brands can prepare for, and navigate, politics in a divided world. The research is clear: The line between brands and the society they operate in has dissolved.

EXPLORE THE FINDINGS

 

 

Edelman at Cannes Lions

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Edelman's Jury Members

Edelman was selected to judge Cannes Lions shortlists and winners across several categories, lending our expertise to evaluate the best of the industry. We will be sharing insights and trends from the best of creative following the Festival, so get in touch if you’d like to know more.

MARIE CLAIRE MAALOUF
Chief Creative Officer, ME and EMEA
Awarding Juror, PR

WENDY CHAN
Health Creative Lead, APAC
Jury President, Health and Wellness

TAJ REID
Global Chief Experience Officer and US Chief Creative Officer
Shortlisting Juror, Brand Experience

 

Young Lions 2024

We were thrilled to support and celebrate the bright minds and creative talents representing Edelman at this year's Young Lions competition. Our talented team members from Ireland and Spain had just 24 hours to create and present a compelling campaign brief on behalf of an NGO, competing against the best from across the creative communications industry.

 

Kelly Oglesby
Senior Account Executive, Dublin

Meabh O’Mahony
Account Manager, Dublin

Clara Barrios
Jr. Art Director, Madrid

Andrea Ales
Jr. Copywriter, Madrid

 

 

 

The TrustMakers Live

Edelman's flagship podcast, The TrustMakers, took to Spotify Beach for an in-depth, six part special series unpacking our forthcoming Brand Trust report.
 

LISTEN NOW

 

 

Longevity Lab

Your source for understanding and engaging the influential 55+ demographic. This generation is redefining aging and holds substantial economic power, making them a critical audience for brands.
 

FIND OUT MORE

 

Have a question about creating Cannes Lions Award winning work that drives impactful change?

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