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- Canada (FR)
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- France (FR)
- Germany (DE)
- Germany (EN)
- Hong Kong (EN)
- India (EN)
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- Italy (EN)
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- Global (EN)
- Africa (EN)
- Australia (EN)
- Belgium (EN)
- Brasil (PT)
- Canada (EN)
- Canada (FR)
- China (CN)
- France (FR)
- Germany (DE)
- Germany (EN)
- Hong Kong (EN)
- India (EN)
- Indonesia (EN)
- Ireland (EN)
- Italy (IT)
- Italy (EN)
- Japan (JP)
- Korea (KR)
- Latin America (ES)
- Malaysia (EN)
- Middle East (EN)
- Netherlands (EN)
- Spain (ES)
- UK (EN)
A new threat landscape emerges requiring an evolved approach to risk management
The 2024 Connected Crisis data identifies increasing volatility that is shaping the reputation risk landscape and confirms the reality that crises are now an ever-present reality for organizations worldwide. The third edition of our study, continues to track the dynamic and evolving nature of these challenges, underscoring the critical need for constant adaptability and resilience in the face of ongoing uncertainty.
Organizations are facing a new era of AI- driven reputational challenges that are unpredictable, sophisticated and fast. We are seeing their impact in everything from deep fakes to misinformation-driven boycotts and the consequences of being unprepared are severe.
Julian Payne, Global Chair, Crisis & Risk, Edelman
2024 Key Findings
Executives’ concerns over the pandemic have given way to worries over global elections and societal issues.
Nearly 2 in 3 executives say their business is unprepared to respond to social equity & inclusion conversations or geopolitical issues.
The rise of artificial intelligence is the #1 concern for business leaders moving forward.
This concern, driven by an awareness of its ability to cause reputational harm, is also the fastest-growing area of concern for the general public year-on-year.
The different ways threats can emerge and the speed of attack are primary concerns.
8 in 10 executives worry about the negative impact AI-driven misinformation and disinformation can have on a range of different aspects of their business.
Informed opinion is the most concerned.
Level of worry around the impact of AI on businesses rises the more familiar executives are with its capabilities and future potential.
But businesses aren’t ready.
78% of business executives recognize AI presents a step-change in how their company needs to prepare and adapt to crises. In addition, less than 1 in 2 are prepared to anticipate, identify and manage these threats.
Counter Disinformation Unit
In response to the growing threats of mis and disinformation across the business and political landscape, Edelman has created the Counter Disinformation Unit, a dedicated global team set up to help clients navigate and protect themselves from the rising tide of AI-driven mis and disinformation threatening their operations, reputations, and stakeholder trust.
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