Jennifer is an experienced reputation management consultant who specialises in crisis communications. Based at Edelman Hong Kong, she works alongside APAC’s Regional Crisis Lead to advise clients to prepare for, mitigate and respond to reputational risks. Her role involves delivering training and preparedness programmes as well as providing strategic counsel on live issues.
In particular, Jennifer oversees Edelman’s Brand Guardian offer which provides proactive risk mitigation counsel to high profile consumer-facing brands who are engaging in purpose-based initiatives or significant marketing campaigns. Jennifer also has an international mandate, working on strategy and operations for Edelman’s global crisis practice, reporting to the Global Crisis Chair.
Prior to joining Edelman Hong Kong in 2024, she worked in the London office for five years leading risk management workstreams for several high-profile EMEA-based clients. She has a strong background in high level consultancy. Prior to joining Edelman, she was a crisis specialist at global agencies including H+K Strategies (Hill + Knowlton), Omnicom and Fleishman Hillard.
Jennifer was named as a ‘leading crisis specialist’ in PR Week’s 30 Under 30 professional rankings.