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Featured
Celebrating and Sustaining the Work of Women
Earlier in May, five of our leaders from around the world had the opportunity to attend the 50th celebration of the IWF in New York City and meet with over 1,000 IWF members from over 30 countries.
For Business, Pulling Back on Racial Justice is Simply Wrong
There has been a significant push against Diversity, Equity, and Inclusion (DEI) initiatives in Corporate America in the past two years.
The Work Works: Companies Must Recommit to, Not Retreat from Diversity, Equity & Inclusion Efforts
Diversity, equity and inclusion (DEI) practices intended to end inequity and inequality and foster inclusion and belonging have existed in companies and universities since the mid-1960s and 1970s.
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Offerings
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CRISIS PLANNING AND PREPARATION
The best time to get ahead of your next crisis is now.
We help organizations build resiliency before the crisis happens, with integrated solutions that help to identify and mitigate risks, build trust with stakeholders and ensure that when a crisis does happen, you are ready.
- Societal Issues Navigator
- Integrated crisis planning and simulations
- Stakeholder mapping
- Edelman Trust Management
- Countering Disinformation
- Risk sensing & predictive analytics
- Website preparation & development
- Brand Guardian
- Litigation and Legal Affairs
- Data Security & Privacy
CRISIS RESPONSE
Working across channels and stakeholders to respond to crises.
Our Connected Crisis approach is built for today’s digital-first world: data-fueled, rooted in trust, connected to culture and integrated across business functions.
- Real-time alerting and reporting
- Crisis and risk intelligence
- Due diligence and impact assessment
- Integrated crisis response
- Social media community management
- Digital content planning and production
- Stakeholder communications
- Employee activism and communication
- Litigation and Legal Affairs
- Data Security & Privacy
REPUTATION RECOVERY
Rebuilding trust in corporations and brands after a crisis.
Once the crisis is over, we bring Edelman’s full capabilities to bear to help organizations and brands rebuild trust across stakeholders.
- Brand Trust diagnostic
- Cultural analysis and mapping
- Relaunch of brand narrative and positioning
- Influencer and advocacy programming
- Newsroom + Digital/Social content strategy