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    Featured Anne Frank House Comes to the U.S. I have just visited the Anne Frank House installation at the Griffin Museum of Science and Industry (MSI) in Chicago, which will open to the public on May 1. This is the first time that the Anne Frank House in Amsterdam has allowed its precious artifacts to come to the U.S. KEEP READING Trust in a Divided Environment: The Rise of Business Diplomacy In a low-trust, high-anxiety world, discover how businesses can bridge divides and drive growth through trust, diplomacy, and local relevance. KEEP READING Associated Press: From Words to Visuals I had lunch last Friday with Daisy Veerasingham, President and CEO of The Associated Press. She is the first non-American to hold the role of this all-important news organization, operating in 100 countries and in all 50 states in the U.S. KEEP READING Explore All Insights

    Crisis & Risk

    Edelman’s dedicated team enabling organizations to anticipate, prepare for and protect themselves from reputational harm.

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    The Risk Landscape

    A crisis or reputational threat can no longer be seen as an isolated incident happening at a specific moment in time. Frequent and disruptive events are the new norm. They create a new reality and a new climate for businesses, brands and their stakeholders. Preparing, and maintaining a dynamic and agile response to these challenges is therefore essential.

    Growing complexity requires organizations to proactively anticipate, prepare for and get ahead of potential crises, addressing them in a multi-faceted and coordinated way, whilst positioning themselves for enhanced resilience and growth in the aftermath.

    Our Approach

    We help organizations build resilience before a crisis happens, with integrated solutions that help to identify and mitigate risks, build trust with stakeholders and ensure that when a crisis does happen, you are ready. The intersectional nature of crises requires a structure, a mindset, and a toolkit that can address potential risks and will meet your stakeholders where they are, to deliver meaningful impact.

    Crisis Planning & Preparation

    The best time to get ahead of your next crisis is now.

    • Integrated crisis planning and simulations
    • Societal Issues Navigator
    • Stakeholder mapping
    • Governance and risk resiliency
    • Edelman Trust Management
    • Disinformation Shield
    • Risk sensing & predictive analytics
    • Website preparation & development
    • Brand Guardian
     

    Issues & Crisis
    Response

    Working across channels and stakeholders to respond to crises.

    • Real-time alerting and reporting
    • Crisis and risk intelligence
    • Due diligence and impact assessment
    • Integrated crisis response
    • Social media community management
    • Digital content planning and production
    • Stakeholder communications
    • Employee activism and communication
     

    Reputation
    recovery

    Rebuilding trust in corporations and brands after a crisis.

    • Brand Trust diagnostic
    • Cultural analysis and mapping
    • Relaunch of brand narrative and positioning
    • Influencer and advocacy programming
    • Newsroom + Digital/Social content strategy

    Abstract
    REPORT
    2024 Connected Crisis Study
    The 2024 Connected Crisis data identifies increasing volatility that is shaping the reputation risk landscape and confirms the reality that crises are now an ever-present reality for organizations worldwide. The third edition of our study continues to track the dynamic and evolving nature of these challenges, underscoring the critical need for constant adaptability and resilience in the face of ongoing uncertainty.
    EXPLORE THE FINDINGS

    Previous Connected Crisis Studies

    2022 Connected Crisis Study

    2021 Connected Crisis Study

     

     

    Counter Disinformation Unit

    In September 2024, Edelman launched a specialist Counter Disinformation Unit, a dedicated global team designed to help clients navigate the rising tide of disinformation threatening their operations, reputations, and stakeholder trust. The Unit underscores our commitment to helping clients navigate the complexities of today’s reputation risk landscape. It leverages the firm’s deep expertise in risk mapping, digital strategy, and data analytics, to prepare for, contest and rebuild from disinformation threats.

     

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    Insights

    SEE MORE INSIGHTS

    Our Team

    Edelman’s dedicated Crisis & Risk team has global reach and multi-sector expertise that ensure you can anticipate, prepare for, and mitigate crisis situations. We have the largest global crisis network in the industry, reflecting Edelman’s unparalleled size and scale.

    Our team is the biggest in the industry and comprises a broad range of experts across a range of specialisms including Information Manipulation, Brand Protection, Litigation, Data Security & Privacy, Regulatory Investigations, Business Intelligence and NGO activism.

    With team members across the US, EMEA, APAC and Lat Am regions, the Crisis & Risk team is connected 24/7 providing global perspectives and always on strategic advice.

    Nick Hope

    Managing Director, Crisis & Risk EMEA

    Jennifer Giff

    Senior Director, Issues & Crisis, APAC

    Antoine Calendrier

    Head of APAC Crisis & Risk

    Charles Bakaly

    Interim Head, US Crisis & Risk

    Dave Fleet

    Global Head of Digital Crisis

    Nallely Mendoza

    VP, Corporate & Crisis Comms, Edelman Mexico

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