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- Global (EN)
- Africa (EN)
- Australia (EN)
- Belgium (EN)
- Brasil (PT)
- Canada (EN)
- Canada (FR)
- China (CN)
- France (FR)
- Germany (DE)
- Germany (EN)
- Hong Kong (EN)
- India (EN)
- Indonesia (EN)
- Ireland (EN)
- Italy (IT)
- Italy (EN)
- Japan (JP)
- Korea (KR)
- Latin America (ES)
- Malaysia (EN)
- Middle East (EN)
- Netherlands (EN)
- Spain (ES)
- UK (EN)
Food Culture in the New Climate Reality
Edelman’s expansive team of F&B experts believe there is no greater force than food in shaping our identity, our experiences, and our lives. That’s why we developed Food x, an exploration of how food culture intersects with the most pressing topics of today.
According to Edelman's 2023 Climate Trust Report, 93% of people believe that climate change poses a serious and imminent threat to the planet. The Food and Beverage industry is on the front lines of the crisis– both in the impact it has on the environment and the opportunity it holds for change. From sustainable swaps to planet-friendly innovations, our latest report digs into how the food system and all who participate in it are transforming to meet this critical moment.
Trending Behaviors
PLANET MATH
PLANET MATH
People are doing tricky mental math to rationalize and cancel out less planet- friendly moves. Whether it’s going vegetarian at home to justify restaurant burgers or skipping straws with takeout lattes, people are juggling impact equations to improve their individual “foodprint.”
SUSTAINABLE SWAPS
SUSTAINABLE SWAPS
Even small sustainable swaps can add up to a huge difference – and brands are starting to offer people those options. There’s an increasing appreciation for eco-friendly options, so long as they don’t trade down on taste, quality or price.
CLIMATE COLLECTIVES
CLIMATE COLLECTIVES
No one can address the climate crisis alone. The only way forward is to buddy up and work together. To create change at scale, people at all levels of the food system are reaching across traditional boundaries to come up with future-facing solutions.
Insights
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