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Featured
Gen Z’s deep-rooted value for brand purpose means new KPIs for marketers
More so than any previous generation, Gen Z places great importance on brand purpose. While the construct of the belief-driven buyer is not necessarily new, Gen Z has taken it to staggeringly new levels with 92% stating that they need to share values with a brand to buy from it.
Lawfare
Richard Edelman attended the Sir Harry Evans Investigative Journalism Fund dinner, where top journalists stressed the importance of investigative reporting amid financial pressures and legal challenges.
Enterprise AI in Focus: Effective Change Management in the Age of Generative AI
Discover key strategy elements for successful change management in enterprise marcom teams as they adopt generative AI tools. Read on to learn how empathy, tailored training, and a people-first approach drive AI integration and boost team efficiency.
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Global Expertise
The Edelman Impact team unites deep subject expertise. We have established global expert networks centered on global issues that all companies should consider, including regenerative agriculture, food systems, circularity, plastics, future mobility, energy transition, disinformation, and the ethical use of AI. Reach out to any of our experts for a conversation.
Europe, Middle East, Africa
Mary Pollard
London
Mark McGinn
London
Nikolaus Schultz
Paris
Eleanor O’Keeffe
London & Abu Dhabi
Karena Crerar
Johannesburg
North America
Alex Heath
New York
Gerry Rodriguez
New York
Lane Jost
New York
Trisch Smith
Washington, DC
Vidya Satchit
New York
Asia Pacific, Canada, Latin America
Jo Osorio
Sydney
Scott Evans
Toronto
Natalia Martinez
Sao Paulo
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