Providing Marketing and Comms Industry with Brand-Safe Names for Partnership.
January 9, 2025 (NEW YORK, NY) – Today Edelman has released the industry’s first-ever composite of brand-safe creators specializing in AI. These 50 individuals, selected from academia, professional sectors, and the creative community, have been rigorously vetted by Edelman’s Creator Marketing team for their credibility, alignment with brand values, engagement, reach, and authority in AI.
“The past year has been a pivotal year for AI-driven innovation across industries. As we look ahead to 2025, so many brands will be coming to market with new, transformed narratives, focused on AI and innovation,” says Justin Westcott, Global Technology Chair at Edelman. “We know from our Trust Barometer data that traditional methods of communications will only get them so far.” “Creators present an incredible opportunity for brands, B2C and B2B alike,” says Tyler Vaught, Global Head of Creator Marketing for Edelman,
“Creators are experts at distilling complex ideas into content that is relatable and easy to understand. This is why consumers increasingly are trusting Creators for information that drives decision making. The AI Creators You Need to Know list arrives at a crucial moment for communication leaders as the ultimate resource for any brand looking to evolve their innovation narrative in the coming year.”
Two factors differentiate Edelman’s AI Creators You Need to Know List from other industry roundups– first, every name on the list is available for commercial partnership, these are professional Creators who work with brands in paid capacities and collaborations and second, each name has undergone multiple rounds of vetting by Edelman’s best-in-class brand-safety protocols.
Creators were scored on a proprietary vetting matrix, followed by an AI-powered conflict assessment analysis. Together, this yielded a bespoke Trusted Creator Score—the higher the score, the stronger the alignment with Edelman’s standards. This meticulous process ensures that selected creators strategically reinforce Edelman’s commitment to fostering credibility and trust within the evolving AI discourse. For more on the list’s methodology, please visit our website.
The creators span a global audience, offering brands opportunities to localize their AI narrative while maintaining a cohesive, trusted voice. From trailblazing AI ethicists impacting policy discussions to dynamic content creators demystifying generative AI, this list highlights the breadth of expertise and perspectives driving the global AI conversation.
This release builds on Edelman’s commitment to helping brands lead with credibility and creativity in the age of AI. For a consultation on integrating these creators into your next campaign or to explore bespoke partnership opportunities, contact Edelman’s Creator Marketing team today.