NEW YORK, September 4, 2024 – Edelman has appointed former South Carolina Governor and United States Ambassador to the United Nations, Nikki Haley as Vice Chair, and former U.S. Senator and Ambassador to China, Max Baucus as Senior Advisor, within EGA, the firm’s global Public Affairs consultancy.
“Politics has become a critical consideration for clients in brand marketing, employee engagement and reputation management,” said Richard Edelman, CEO of Edelman. “In her time as Governor, Haley had great success in attracting foreign companies to South Carolina and as Ambassador to the UN, helped lead important work on global issues.”
Regarding Baucus, Edelman said: “As the former U.S. Ambassador to China under President Obama, and former U.S. Senator from Montana, Baucus has unique experience on agricultural, trade and tech issues. They will provide clients with unmatched counsel. I am thrilled to have them join the firm.”
Haley said: “In a time of growing complexities in business, policy, and politics—brands need to anticipate what’s coming next. Whether managing a crisis or celebrating a success, industry leaders must be ready to communicate clearly and share their vision forward. I’m excited to join the team at Edelman to help their clients navigate the challenges ahead.”
Baucus said: “I am thrilled to join Edelman, a firm with such a strong legacy that continues to serve as a trusted advisor to so many of the world’s leading companies. I look forward to supporting Edelman’s continued growth and success and putting my policy and international affairs experience to work for clients.”
Haley and Baucus will join Edelman in early September.