Brian Buchwald is a creative, high-energy leader with a strong background in business intelligence, data analytics, large-scale global operations and accelerating joint ventures within B2B and consumer markets.
Brian leads Edelman’s global product, data and AI strategy, where he drives the firm’s AI strategic planning, core capability and product development and agency enablement to deliver best-in-class AI solutions. He oversees Edelman’s team of data scientists, engineers and product developers in the creation of Trust Stream, the world's first AI-powered trust intelligence platform.
Brian joined Edelman from Talkwalker Inc., a strategic Edelman partner ranked as a leader in Forrester’s current AI Enabled Consumer Intelligence Wave and Gartner’s Social Analytics Magic Quadrant. There, he served as the Chief Strategy & Business Development Officer, evolving the company into a leading multi-channel consumer intelligence business.
Prior to Talkwalker, Brian was President of Global Intelligence and part of the executive leadership team at Weber Shandwick and was the cofounder and CEO of BOMODA, a market-leading big data business intelligence provider based in New York and Shanghai offering unparalleled access and understanding of China’s constantly evolving consumer marketplace. Previously, Brian held various positions in media and ad-tech. He was a co-founder of Hulu and a senior executive at NBC Universal and DoubleClick.
Brian’s expertise has been quoted in publications including the New York Times, Wall Street Journal, the Financial Times and Business Insider, among many others. He has served as a frequent guest on CNBC and Bloomberg News to discuss the intersection of AI and consumer understanding.