The last decade has seen a loss of faith in traditional authority figures and institutions, and more recently, a loss in confidence in the social platforms that foster peer-to-peer trust.
This year, these forces have led people to shift their trust to the relationships in their control, with “my employer” emerging as the most-trusted relationship.
Ben Boyd, chief client strategy officer, Edelman, presents this year’s Edelman Trust Barometer results at the University of Oregon Portland, featuring panelists Patrick Criteser, President and CEO, Tillamook; Kristi McFarland, Chief Strategy Officer, New Seasons Market; Frank Hurtarte, Vice President, Human Resources, Kaiser Permanente; and Lisa Heyamoto, Senior Instructor of Journalism, University of Oregon.
Watch below for the full discussion, which is available through KGW, Portland’s local NBC affiliate.
