The dashboard allows you to explore the Edelman Trust Barometer’s data on the general population’s trust in four institutions – Business, Government, Media, and NGOs – or the average of the four (the Trust Index). Explore data on trust in institutions over time, in various countries surveyed, and/or among a collection of demographics. Country and demographic filtering options will vary based on the years and institutions you choose.
To learn more about Edelman Trust Barometer data, view the full methodology.
Have a question about the data or how to use the tool? See our FAQs.
Edelman has been at the forefront of understanding this intangible force of society, observing seismic shifts in institutional trust over the past 25 years.
The Edelman Trust Institute collects data, publishes insights, and fosters partnerships to advance the study and measurement of trust in society.
We regularly host perspectives from experts across the Edelman network to offer insights and observations on issues affecting the industry and beyond.
Our work as a global communications firm is built on earning the trust of our clients’ stakeholders through reputation management, commerce and brand advocacy.