This tool will allow you to explore cross-sectional data, collected annually, on trust in four institutions (Government, Business, Media, NGOs) from Trust Barometer surveys spanning 2012-2025. Using the tool’s filtering capabilities, you will be able to look at trust data in each country, institution and demographic. The tool also allows you to export the data into an Excel spreadsheet and a .png snapshot of the graphs.

When referencing this data, please refer to the following APA citation:
Edelman Trust Institute. (2025). Edelman Trust Barometer: 2012-2024.

Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”.

The data displayed shows the percentage of respondents who selected one of the top 4 boxes (codes 6-9) on a 9-point scale.

Please fill out the contact form below to inquire about the data or learn more about the Edelman Trust Institute.

In 2012, the Edelman Trust Barometer transitioned from surveying the informed public to the general population. Due to the change in methodology, we cannot provide trending data among the general population prior to 2012.

If you would like to publish the data and/or the visualizations, please reach out to the Edelman Trust Institute via the form on the 25th Trust Anniversary webpage or by emailing trustinstitute@edelman.com.

The x-axis represents the year, and the y-axis represents the percentage of trust.

Depending on filters and selections, the range of the y-axis will change in order to most clearly visualize the data. Please refer to the trust level hashmarks in the data exports as a reference point.

For visualization purposes, the Trust Data Dashboard can only show a maximum of four graphs on screen at a time. Within each of those graphs, a maximum of four lines will be shown. In other cases, the data from a certain country or demographic may not have been collected in the institution and/or time period selected.

If multiple countries are shown, you will only be able to filter on one demographic. If you would like to look at multiple demographics, you can only select one country.

Respondents are divided by gender into those who said they are a man or a woman. Respondents were also categorized by age into one of three segments – those aged 18-34, those aged 35-54, and those aged 55+. For income, respondents were placed into one of three groups based on their self-reported household income. The low-income group represents those whose household incomes are in the bottom 25% of those surveyed, the middle-income group are those in the middle 50% of household incomes, and the high-income group are those in the top 25% of household incomes based on the observed distribution of household incomes within each individual country.

For time series starting before 2019 the global total includes 21 countries: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, Singapore, South Korea, Spain, UAE, UK, U.S.

For time series starting between 2019 and 2022 the global total includes 24 countries: Argentina, Australia, Brazil, Canada, China, Colombia, France, Germany, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, Singapore, Saudi Arabia, South Africa, South Korea, Spain, UAE, UK, U.S.

For time series starting on or after 2023 the global total includes 28 countries: Argentina, Australia, Brazil, Canada, China, Colombia, France, Germany, India, Indonesia, Ireland, Italy, Japan, Kenya, Malaysia, Mexico, Nigeria, Netherlands, Singapore, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Thailand, UAE, UK, U.S.

There are two reasons why certain data points may not appear:

1. The country shown was not surveyed that year.
2. The Edelman Trust Institute requires any data reported to have a base size of at least 100 respondents. Any data points that do not meet the base size requirement will not be shown.

The Edelman Trust Barometer is a 30-minute online survey of the adult (18+) general population. The annual survey, the results of which are released in January each year, is conducted between mid-October and mid-November. The sample of 1,150 respondents¹ in each country is representative² based on gender, age, region and race/ethnicity or nationality (where applicable).

_{¹ From 2012-2015, the sample size in each country consisted of 1,000 respondents. Since 2018, the sample size for Canada is 1,500 respondents.
² Due to disproportionate access to the internet in countries with lower internet penetration, the online sample in those countries tends to skew younger, urban, and more affluent.}

We often work with academics and non-commercial researchers to access our datasets on a case-by-case basis. Inquiries can be submitted via the contact us form on the bottom of the Edelman Trust Institute page.

Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”.

A note on translations of the Edelman Trust Barometer survey in France:
In France from 2021 to 2023, the questionnaire item for the institution of “government in general” was incorrectly translated as “authorities in general." As a result, the government trust data displayed for those years in France was imputed using a predictive model that classifies respondents as trusters or non-trusters of the government in general with 89.4 percent accuracy. The imputed French data was also used in the calculation of the global Trust in Government average and the global Trust Index for those years.