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Our Podcasts

Our Podcasts

Trust is the ultimate currency in the relationship that all institutions — businesses and brands, governments, NGOs, media — build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers (A podcast from Edelman and Advertising Week), where listeners connect with global experts to learn what it takes to build trust in today’s society.

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All Podcasts

The Trustmakers

Futurist Amy Webb on Why We Need to Stop Fearing the Future

Amy Webb, CEO of Future Today Strategy Group, sits down with Edelman’s Brooks Miller to talk about her work as a quantitative futurist, the biggest threats facing institutions today, and how businesses and brands can improve their strategic foresight. “We all have agency…The future is not pre-determined and that is a good thing because it means we have the ability to shape it,” Amy says.

The Trustmakers

Mindy Barry of Mars Pet Nutrition on Redefining Brand Purpose and Reef Restoration

Live from SXSW, this special episode of The TrustMakers features Mindy Barry, Global Vice President, Marketing – Mars Pet Nutrition, SHEBA® Brand, on how the popular cat food brand is turning purpose into action. Just announced, the “Reef Builders” documentary, presented by SHEBA, spotlights the inspiring stories of the people behind the Sheba Hope Grows program – part of one of the world’s largest coral reef restoration programs. Mindy shares her playbook for building authentic brand purpose—rooted in accountability, partnerships, and long-term impact. She explains why brands that embrace progress over perfection, and act with humility, will be the ones to earn consumer trust in the future.

The Trustmakers

Reddit's Roxy Young on 'The Most Human Place on the Internet'

Edelman’s Smita Reddy is joined by Roxy Young, Chief Marketing and Experience Officer at Reddit for a conversation about what makes Reddit a trusted source of information for so many and how brands can effectively leverage the platform to reach their consumers. “Reddit is the most human place on the internet,” Roxy says.

The Trustmakers

RE-AIR Axios CEO Jim VandeHei on leading with just the good stuff

Richard Edelman, CEO of Edelman, hosts Jim VandeHei, CEO and C-Founder of Axios, and interviews him about his book, ‘Just the Good Stuff’ and how the media and business leaders can build trust. First aired in May 2024.

The Trustmakers

The Modern Elder Academy's Chip Conley on Why Age Is An Asset

By 2027, most Americans will have younger bosses, yet businesses stay youth-focused. Chip Conley joins Jackie Cooper to challenge aging stereotypes, highlight older consumers’ influence, and advocate for wisdom over youth.

WHERE TO LISTEN

NEW EPISODES RELEASE EVERY OTHER WEDNESDAY