As we prepare for an election unlike any other—conducted in the midst of a global pandemic likely to lead to record numbers of ballots cast via mail and unique circumstances for voters heading to polling places in person—one thing is certain: counting all the ballots will come under unprecedented scrutiny and is likely to take a longer time than the country has come to expect.

How should businesses navigate this uncertainty? Edelman's experts offer recommendations in the following edition of the Divide Guide.