Government and Media fuel a cycle of distrust
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There is a meaningful gap between how well I am taking care of my health and how well I should be.
On Wednesday, January 18, 2023 we launched the 2023 Edelman Trust Barometer Report: Our panelists included David Miliband, the President & CEO, International Rescue Committee; Rt. Hon. Helen Clark, former Prime Minister of New Zealand & Former Administrator of UNDP; Yoshito Hori, the Founder & President, GLOBIS University; Founding Partner, GLOBIS Capital Partners; Hanneke Faber, President, Nutrition, Unilever; Jane Sun, CEO, Trip.com Group; Lorenzo Simonelli, Chairman & CEO, Baker Hughes and Richard Edelman, CEO of Edelman; and moderator Thorold Barker, of The Wall Street Journal, Editor, EMEA.
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Trust and Climate Change: From Reporting to Rallying
Richard Edelman, CEO.
To succeed in the decade ahead, we need to move global institutions from reporting to rallying.
Institutions are fumbling in their response
The Trust 10
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Climate change worries remain high |
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We find a world ensnared in a vicious cycle of distrust, fueled by a growing lack of faith in media and government. |
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Governments should take the lead |
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We find a world ensnared in a vicious cycle of distrust, fueled by a growing lack of faith in media and government. |
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Business is less trusted on climate than |
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We find a world ensnared in a vicious cycle of distrust, fueled by a growing lack of faith in media and government. |
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Business is not doing enough to address societal problems
Short Form Videos
In summary Businesses are held accountable
Nearly 1 out of 2 respondents view government and media as divisive forces in society
We find a world ensnared in a vicious cycle of distrust, fueled by a growing lack of faith in media and government. Through disinformation and division, these two institutions are feeding the cycle and exploiting it for commercial and political gain.
The Cycle of Distrust
We find a world ensnared in a vicious cycle of distrust, fueled by a growing lack of faith in media and government. Through disinformation and division, these two institutions are feeding the cycle and exploiting it for commercial and political gain.
Commercial and Political
We find a world ensnared in a vicious cycle of distrust. Fueled by a growing lack of faith in media and government. Through disinformation and division, these two institutions are feeding the cycle.
Business is not doing enough to address societal problems
We find a world ensnared in a vicious cycle of distrust, fueled by a growing lack of faith in media and government. Through disinformation and division, these two institutions are feeding the cycle and exploiting it for commercial and political gain.
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Methodology
The 2023 Edelman Trust Barometer is our 23rd annual trust and credibility survey.
The survey was powered by Edelman Data & Intelligence (DxI) and consisted of 30-minute online interviews conducted between November 1 and November 28, 2022.
28
Countries
32,000+
Respondents
1,150+
Respondents/Country
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Body Text: Trust and Climate Change
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut nulla elit, aliquam maximus ligula et, sollicitudin malesuada nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae.
Nulla facilisi. Sed ante mauris, blandit auctor lacus sit amet, sollicitudin eleifend elit. Morbi in consectetur odio. Donec id felis et ipsum vulputate dapibus vitae a eros. Donec non iaculis leo.
The 2023 Edelman Trust Barometer is our 23rd annual trust and credibility survey.
The survey was powered by Edelman Data & Intelligence (DxI) and consisted of 30-minute online interviews conducted between November 1 and November 28, 2022.
28
Countries
32,000+
Respondents
1,150+
Respondents/Country
We start with strategy guided by our best-in-class public affairs and government relations teams. Then we integrate Edelman’s unparalleled suite of services—public relations, communications, marketing and digital advocacy and more—to earn the trust of your stakeholders. All in one seamless package.
Richard Edelman
There is a meaningful gap between how well I am taking care of my health and how well I should be.
