For 70 years, we’ve built trusted brands through creativity, data, and culture. Our heritage of fierce independence enables bold work that ignites action, from brand strategy to activation. We weave brands into the tapestry of conversation with magnetic ideas that move at the speed of culture, widening business impact and earning lasting relevance.
From pop to politics, from social to societal, we’re creative hustlers who earn cultural impact by telling the right stories to the right audiences to measurably create trust, advocacy, love, and growth.
Whether it’s uncovering a corporate brand’s meaningful purpose in people’s lives, galvanizing the employer brand, or unleashing the power of a product brand to innovate and influence, Edelman connects across your multi-stakeholder audience. We are in the business of brands, driving action and shifting behavior.
The research is clear: The line between brands and the society they operate in has dissolved. Today, consumers are expressing their politics – and their power – through brand choices, contributing to a new normal that is opening brands up to exposure they cannot avoid.
Powered by a full-service, best-in-class integrated suite of marketing and communications offerings that build trusted brands.
Whether it’s defining a brand’s purpose and identity, reimagining a brand’s role in culture, or helping a brand stand out in the marketplace, our strategy expertise acts as the foundation for the business of corporate and product brands. Our integrated capabilities help build trusted brands from core to creative.
From earning attention to reimagining the role of a brand in culture, our unmatched global expertise powers insightful, compelling storytelling reaching diverse audiences and traveling across platforms in service of awareness, action, and commercial success.
We create, produce, and deploy compelling content that captures hearts and minds – content powerful enough for omnichannel impact delivers relevance in earned, engagement in social, and attention on owned platforms. We engage a world-class network of creators, content developers, and partners to earn trust and drive action across mediums.
Defining and activating trusted voices on behalf of brands, we earn attention, build authentic consumer relationships, and solve brand challenges. From digital influencers, creators and celebrities to employees, experts and thought leaders, we connect brands to those who speak with influence and authenticity to build brand trust.
In addition to Edelman’s influencer marketing services, United Entertainment Group (part of the Daniel J Edelman family of agencies) specializes in celebrity & talent engagement on behalf of brands. Learn more.
We craft authentic moments that move brands closer to culture in new ways, places, and spaces. Through cultural insights and creative industry intel, we unlock unexpected brand experiences with powerful emotional connections to consumers, fans, creators, media, and niche communities. Our diverse group of industry experts live to make brand stories famous - creating exciting, engaging, and headline-grabbing moments.
In partnership with Edelman, United Entertainment Group (part of the Daniel J Edelman family of agencies) specializes in experiences that bring brands to life to reach audiences and break through culture. Learn more.
Powered by a deep network of industry relationships, we develop and implement strategic partnerships with people, properties and platforms that shape culture across entertainment, sports, and lifestyle. We uniquely drive awareness, engagement, and purchase intent by weaving our clients’ unique and creative storytelling platforms into cultural properties.
In partnership with Edelman, United Entertainment Group (part of the Daniel J Edelman family of agencies), specializes in elevating brands through partnerships and pop culture. Learn more.
We help brands authentically earn relevance and trust with multicultural audiences by addressing the societal landscape and cultural shifts that impact their business. Our work is also intersectional with a focus on representation, engaging LGBTQIA+ communities, people with disabilities, and other historically excluded demographics.
Learn more about our inclusive marketing and communications.
In partnership with Edelman Delta, our specialist brand strategy offer, we help our clients define their strategic brand positioning – its longer-term promise, personality, values, brand architecture and visual identity – and help them navigate major transformation or change in their brands. Learn more about Edelman Delta.
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Trust is the bedrock to unlocking deeper, more meaningful connections.
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Awarded 50+ Cannes Lions since 2018
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