EMMA GREDE

CEO and Co-Founder of Good American

Emma Grede is the CEO and Co-Founder of Good American, the first fully inclusive fashion brand that celebrates all dimensions of female power. In October 2016, Emma launched Good American with Khloé Kardashian to empower all women to celebrate their bodies with confidence and offer high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic inclusive fashion line of denim, ready-to-wear, swim, shoes and activewear.

Prior to Good American, Emma worked in entertainment marketing at Inca Productions, and later became CEO and Chairman of ITB Worldwide. In the first decade of her career, she quickly identified the power of forging partnerships with celebrity talent to accelerate a brand’s exposure and strengthen its credibility. Emma infused this knowledge and expertise to build talent-backed businesses of her own, beginning with Good American and later with SKIMS as a founding partner.

In addition to creating her own businesses, Emma is an advocate for driving change and championing diverse and inclusive representation across the industry, which is evident through her work with 15 Percent Pledge and as Board Member of The RealReal. Emma serves as an advocate for women’s rights and female empowerment serving as an active trustee and board member of Women for Women International and Baby2Baby.

Born and raised in London, Emma currently lives in Los Angeles and is married to Swedish entrepreneur Jens Grede; together they have two children.

ANTONIO LUCIO

Former Global CMO Facebook, HP Inc, Visa & Pepsico Int.

With 40 years of marketing experience, Antonio is an experienced and successful global CMO and marketing industry leader who has worked with some of the most recognized companies and iconic brands, across multiple categories. He has held Global CMO roles for Facebook, HP Inc, and Visa as well as the role of Chief Innovation and Portfolio Transformation Officer for PepsiCo Inc. Antonio has been a regular feature in the Forbes Most Influential CMOs, achieving top 5 positions in 2017 (#2), 2018 (#4) and 2019 (#3).

Antonio is a recognized thought leader and global influencer in marketing transformation. He is known for his compelling vision and commitment to tangible action. Throughout his career, Antonio has been successful in driving growth by building businesses, brands and marketing teams that have stood the test of time. He is skilled in developing successful strategies that drive revenue by building high performing teams and marketing ecosystems, infusing deep analytics into effective communication strategies and driving meaningful innovation throughout the customer’s journey.

Antonio is also known for his inclusive leadership philosophy of driving meaningful results through diversity, inclusion and equity. For Antonio, diversity is a business imperative driven more by bold action than by words and pronouncements. In all his roles, he was able to deliver business results while significantly increasing the representation of women and people of color across senior levels in the entire marketing ecosystem: clients, agencies and production houses. Antonio has been a celebrated and award-winning champion of diversity by organizations like ANA/AIMM, the 3% Conference, ADCOLOR, FREE THE WORK, Adweek and PRWeek, amongst others.

AMANDA O'NEAL

Director, Brand Social Media & Employer Branding, Microsoft

Amanda earned her first promotion when she moved from the McDonald’s counter to drive-thru. Little did she know, it was the start of a journey of understanding people. See, when you take orders in a drive-thru, you have to be ready to walk with the customer. Customers don’t all articulate in the same way, emotions and feelings vary, there are cultural nuances and idiosyncrasies that speak to their core values, plus an expectation that the McDonald’s “friend” on the other side of the intercom will be non-judgmental and understanding. In a matter of seconds, you have to build a common language to succeed. Today, this early life lesson is reflected in the experimentation Amanda’s team has undertaken through employer branding and social media – the idea of relating to our customers in a way that makes them feel like Microsoft is a friend.

JACKIE COOPER

Chief Brand Officer, Edelman (Moderator)

Jackie is a Senior Advisor and Chief Brand Officer at Edelman, with over 35 years business experience in brand, creative and personality strategy.

In 1987 she co-founded PR & Marketing agency JCPR, known for lauded campaigns including the launch of O2, Wonderbra, Mary Kate & Ashley, Playstation, Wembley Stadium and the final flight for Concorde. JCPR was acquired by Edelman in 2004 and Jackie served as Creative Director on campaigns including Dove’s Campaign for Real Beauty, Dirt is Good for Omo/Unilever and the Halo launch for Xbox. She then became Global Creative Chair, joining the Executive Committee and establishing the firm’s formal creative offering, building a global community of 650 creatives, planners and production talent. She led Edelman’s debut at Cannes and overseeing the firm’s first foray into entering the Lions, garnered 65 awards within the first 3 years.

With extensive experience at the intersection of brand, culture & entertainment, Jackie ensures that brands nail their potential via seamless multi-stakeholder, omni-channel campaigns, driven by the agency’s extensive global resources across data, insight, innovation & creative ideation. She continues to work with high profile names who have achieved fame, ensuring they are protected, while helping them establish the foundations for a compelling business and legacy.

Jackie is a Non-Exec Director for Jamie Oliver Holdings; an Advisor for the Sir Ken Robinson Foundation and a Trustee for GROW, a children’s teaching programme on food & nutrition. Jackie became the first woman to be inducted into the PR Week UK Hall of Fame in 2018 and is an industry mentor.