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Edelman AI
We are a fully AI-powered enterprise, transforming the global communications landscape with proprietary innovations that drive measurable impact. By seamlessly integrating AI across our solutions, we empower clients to unlock new opportunities, enhance efficiency, and lead their industries into a future of sustainable growth.
Successful AI Integrations Depend on Trust
As AI evolves from a tool to an autonomous agent, trust is more critical than ever. We help organizations harness AI responsibly—ensuring it drives real value while maintaining transparency, accountability, and reliability.
Our approach infuses trust into every stage of AI adoption, from strategic stakeholder engagement to the seamless integration of generative AI into workflows. By designing AI systems that are explainable, ethical, and aligned with business needs, we empower clients to unlock new efficiencies while safeguarding integrity.
Agentic AI is revolutionizing industries and reshaping how work gets done. We guide businesses in navigating this shift, ensuring AI-driven transformation is both innovative and trusted.
Edelman’s 2024 AI Landscape Report is a trusted guide for marketing and communications professionals navigating the complex world of AI tools. The report evaluates over 180 vendors across three solution categories and six key use cases, providing clear, unbiased insights based on demos, testing, and market research. Designed for decision-makers, this resource helps enterprises identify the most reliable and enterprise-ready AI solutions for their needs.
Edelman Trust Stream delivers always-on, actionable insights that empower leaders, brands and corporations to build, propel and maximize trust.
Trust Stream applies Edelman’s proprietary trust LLM, ArchieAI to identify, score, summarize and explain the articles and content impacting trust with precision and predictability. ArchieAI is trained on trust with world’s only Trust Data Lake comprised of 20 years of Edelman’s Trust Barometer survey research and augmented with 3 million new pieces of brand content daily.
Archie AI
Archie is Edelman’s proprietary Large Language Model (“LLM”), created with the world’s only Trust data lake comprised of 20 years of Edelman’s Trust Barometer survey research and augmented with 3 million new pieces of content every day from 200 different brands, all controlled and audited by Edelman’s data science team.
Archie powers Edelman’s Trust Stream product, the firm’s custom-built trust management platform that tracks how trust is moving in the moment, effectively bridging the gap from trust insight to trust action with precision and predictability. Archie can provide comms leaders with real-time, trust-building recommendations with up to 97% accuracy, enabling actionability so that communicators will know what to do in the moment to drive results and performance.
Archie provides massively more flexibility when it comes to answering the question – “what drives trust?” – identifying how a brand’s real-time trust score is impacted by which social platform its messaging is being shared on, in which media outlet, by which journalist, and soon, by which audience (investor, employee, consumer) is receiving it. With Archie, Edelman’s teams are able to very quickly diagnose how trust is being created or diminished, and advise what type of comms action to take to rectify or enhance it.
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Our Global Leads
Gianmarco Giunti
Executive Vice President, AI EMEA
Gavin Spicer
UK Chief AI Officer & Managing Director EMEA
Ryan Cudney
General Manager, PNW & US Head of Transformation
Noel Christopher
Executive Vice President, Global AI & Product
Andrew Dawson
Vice President, Global AI & Product & AI Solutions Architect
