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Edelman’s Impact practice helps business achieve impact at scale
By aligning ambition, actions, and trust, we maximize the value of impact and ESG strategies. In a world marked by complexity and increasing societal discord, words are no longer enough. Stakeholders now demand that the brands they buy, the employers they work for and the investments they make not only reflect their values with the right commitments and messages but also lead with action that drives substantial positive change.
For business, the expectations – and the risks – have never been higher. Businesses are expected to positively impact society and the environment; to transform the way they operate; to take a stance on complex social issues; and to do so in a world plagued by divisive and misleading information.
Edelman is the global leader in building trust. We know that, when businesses act, they earn permission to ignite and inspire action from their audiences – achieving impact at scale while driving reputation, advocacy, loyalty, and growth.
Bringing Impact to SXSW 2023
SXSW rallies the creative community from film to music and business to encourage innovation and unlock unexpected discoveries. Edelman Impact sponsored the 2050 track to spotlight the opportunity for business to address pressing societal challenges and lead the world into a better future.
Building Blocks of Impact
We created a lounge space that demonstrated how meaningful actions can create positive impact, block by block. These blocks are continually repurposed for interactive workshops to help our clients build cohesive and scalable impact strategies.
Podcast
We brought the TrustMakers podcast to SXSW to spotlight our clients and deep dive into our theme of impact for the future. U.S. Head of Social Impact & Sustainability Alex Heath interviewed PepsiCo’s Global Head of Philanthropy C.D. Glin on how corporate philanthropy can act as a catalyst for change.
Panel Discussion
We worked closely with SXSW to craft a panel on how business can deliver solutions for our food system, engaging notable business and issue leaders from Aspen Institute, PepsiCo and local Houston restaurant Lucille’s.
In The News
How we can Partner with you
Our Impact team will meet you where you are on your journey, working together to power change from the inside out. Edelman counselors can help you to analyze and define your priorities, develop your strategy and approaches with key stakeholders, and act on and communicate those priorities in a way that builds trust over time.
Impact and Trust
Leadership
Robert Casamento
Global Chair, Climate
Alex Heath
US Social Impact & Sustainability
Jackie Murphy
Global Brand Purpose
Lane Jost
US ESG Advisory
Andrea Hagelgans
US Issues Advocacy
Jackeline Stewart
US Multicultural
Nick Nelson
US DEI
Mark McGinn
UK Sustainability & Social Impact
Mary Pollard
UK Sustainability & Social Impact
Jo Osorio
APAC Impact & ESG)
Scott Evans
Canada Impact & ESG
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