Edelman, a leading global communications marketing firm, today announced that it has appointed Tony Tao as Southeast Asia Corporate Reputation managing director, effective immediately. The announcement comes at the back of major client wins and significant growth. Tao reports to Amanda Goh, Singapore CEO.
“Tony’s appointment will allow us to further specialize our significant Corporate Reputation business across the region and enhance our offer into specific sub sectors including energy, financial services and health,” said Goh. “Tony’s expertise in the US, ASEAN and China will deepen Edelman Singapore’s specialization in executive positioning, employee engagement, social purpose, crisis and risk and training.”
In his new position, Tao will lead senior counsel to major corporate clients across Southeast Asia. Prior to this, Tao worked with Edelman in China for 16 years leading successful offices in Shanghai and Guangzhou. Tao has substantial experience in corporate reputation as well as issue and crisis management. He has provided key counsel to major corporate equity and social responsibility programs, defined and implemented brand strategy and led crisis and issues coordination across various markets.
Tao is one of several regional specialists that have recently relocated within Edelman’s network including: James Chen, b2b client director, who most recently served as head of corporate in Ho Chi Minh City; and Delicia Tan, senior director and client strategy lead, who most recently was head of corporate reputation in Beijing.
“Building trust and a strong reputation is crucial to the success of any organization or brand in the diverse markets of Southeast Asia,” said Tao. “I look forward to learning from this market and leveraging my experience from China to build a stronger corporate reputation offering in the region for the benefit of our clients.”
About Edelman Asia Pacific, Middle East & Africa
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman operates in 13 countries across Asia Pacific, Middle East & Africa (APACMEA) and has affiliates in more than 40 cities. Edelman was named The Holmes Report’s 2012 Asia-Pacific, 2013 Middle East, 2014 Asia-Pacific Digital and 2015 Korean Consultancy of the Year; Campaign’s 2012 Greater China PR, 2013 Indonesia Digital, 2013 and 2015 South Asia PR, 2014 Australia/New Zealand PR and 2015 Japan/Korea PR Agency of the Year; and Asia-Pacific Excellence Award’s 2015 Agency of the Year.
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