Our work as a global communications firm is built on earning the trust of our clients’ stakeholders through reputation management, commerce and brand advocacy. For more than 20 years, we have studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results and earn action. Our work has proven that an organization’s ability to succeed or fail is defined by trust in their mission and leadership, and our industry-leading research explains why.

WHY DO WE STUDY TRUST?

2024 Edelman Trust Barometer

Innovation in Peril

The 2024 Edelman Trust Barometer reveals a new paradox at the heart of society. Rapid innovation offers the promise of a new era of prosperity, but instead risks exacerbating trust issues, leading to further societal instability and political polarization.

Explore the Findings

SPECIAL REPORTS

Specialized analyses on a range of timely and relevant topics to study the implication of trust on the issues of the day.

INSIGHTS

Expert views on the political, social and economic factors influencing trust in society.

EVENTS, PODCASTS

Hear from Edelman executives and leading voices about navigating the shifting dynamics of trust.

REPORTS ARCHIVE

Access to Edelman's data, research and insights on societal trust.

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CONTACT US

Interested in learning more? Get in touch with our Trust team.