The purpose of this page is to visually show all the components that are available to use within the Flexible Landing Page Template. There are 32 components available to use. This page will detail components 17 - 32.

  • Grey Section:
    • Brief overview of the component
    • What the component is made up. 
  • Component in action:
    • You may see multiple versions of the component to showcase the flexibility.

 

Full Bleed CTA Image Component

Full Bleed image across the whole width of the screen. Ability to have text aligned to the left, center or right, and have all the elements showing or just an image. The component is made up of:

  • Full bleed image
  • Title
  • Text
  • Call to Action button.
Digital Abstract, keyboard, black and white

Special Report - Brand Trust

In a volatile world rife with pressures on consumers, from health and the economy to challenges to rights
and freedoms and an eroding sense of community, consumers are demanding more from brands.

Learn More
Edelman

The Collapse of the Purchase Funnel

Learn More
abstract

Digital Expertise

Our digital experts have reimagined the communications and marketing playbook to help brands and business
succeed in a digital-first world where attention cannot be bought or demanded, and trust is the key to unlocking growth.

Find Out More

 

Tableau Dashboard Component

Google Charts is a cloud-based business intelligence solution designed to help teams visualize data on their websites in the form of pictographs, pie charts, histograms and more. Key features include content management, custom dashboards, dataset management and visual discovery. See more here.

 
 

 

Quadrant Component

The ability to show four quadrants of content. Best set to full width. The component is made up of:

  • WYSIWYG editor to edit your content.
  • Ability to set the background colour per quadrant.
  • Ability to set the font colour per quadrant.

Note: On Mobile the quadrants flip.
For example: If you have the quadrants as blue, white, white, blue. On desktop this looks correct as they tile on top of each other. On mobile these flip to go blue, white, blue, white. So if you are using numbers - on mobile these would flip.

 

The Edelman Trust Barometer Special Report: Brand Trust 2023

In a volatile world rife with pressures on consumers, from health and the economy to challenges to rights and freedoms and an eroding sense of community, consumers are demanding more from brands.

DOWNLOAD FULL REPORT

 

 

Three Mandates Marketers Must Adopt to Build Brand Trust in 2023

When we ask ourselves, what has really changed in the last year? The truth is that everything has. Consumers are feeling the pressure from every corner of our world - from the micro, everyday things like paying their bills to the macro, big picture things, like the smog outside their city windows.

READ MORE

 

 

Our Work

In 2023, Edelman won a total of 9 Lions Awards: 1 Gold, 4 Silver and 4 Bronze, representing the best creative work from across our global business. Winning campaigns include work across the globe, spanning three regions and four countries, and are a diverse representation of our expertise and offerings.

EXPLORE OUR WORK HERE

 

 

Edelman's Gen Z Lab

The demand for Gen Z input and expertise has been unprecedented, which is why in 2022, Edelman appointed the world’s first ZEO and launched The Gen Z Lab, a unique dedicated advisory comprised of 250+ Edelman Gen Zers from around the globe designed to help brands future-proof their business for the next generation of consumers.

LEARN MORE ABOUT THE GEN Z LAB

 

 

Discover what we’re all about

 

We are the world’s leading independent communications firm, and it is our people that drives our success and make us uniquely One Edelman team across the globe. From our Work from Anywhere benefits to our values-driven approach, we cultivate a culture that fosters flexibility, supports work-life balance, creativity, collaboration and fun.

London office

 

Learn how we’re creating a more diverse & inclusive Edelman

 

We know we are at our very best when our teams collaborate across not only geographies, sectors, and expertise, but also personal points of views, backgrounds and cultures. We relentless pursuit an equitable, impactful, respectful and culturally-curious workplace that drives innovative thinking, cultivates diverse ideas, and promotes true collaboration.

Pride

 

Tiles Component

Component that automatically pulls in articles. The component is made up of:

  • Image, Tag, Title, Date and Text.
  • You just need to enter the name of the page into the field.

Note: This component can pull in insight detail, news detail, flexible landing page templates.

 

Animated Chart Component

Not sure what this component does.

Title

Text

 

CTA Callout Component

This component has a lot of flexibility. You are able to set it to full width, and you can adjust the font size of the text that shows. This component is made up of:

  • Title
  • Text
  • Call to Action Button

Note: You have the ability to call in a HubSpot FormID, as you can see below. This was on of the earlier iterations of pulling in HubSpot. The improved component to use here is the HubSpot Subscribe CTA Component found below.

Have a Question?

Please reach out to us for more information.

Join Us

We are always looking for great talent to join our team. If you think you're the right fit, explore opportunities and get in touch below.

Want Regular Updates?

Subscribe to receive our latest research and thinking directly to your inbox.

 

Awards Accordion Component

An accordion is a type of menu that displays a list of headers stacked on top of one another. When a header is clicked it will reveal the associated content. This design has been designed to show the accordion on the right at 50% of the page width, and the title Awards on the left.

The component is made up of the following:

  • Title (preset with Awards)
  • Accordion Item: Header and content.
  • Content within each accordion item can be formatted using the WYSIWYG editor.
  • Call to Action button can be added.

AWARDS

Cannes Lion

Category: Brand Experience & Activation
Sub-Category: Healthcare
Prize: Gold

Category: Brand Experience & Activation|
Sub-Category: Culture & Context > Corporate Purpose & Social Responsibility
Prize: Silver

Category: Digital Craft
Sub-Category: Data & AI > Curation of Data
Prize: Bronze

WEBBY AWARDS

Category: Brand Experience & Activation
Sub-Category: Healthcare
Prize: Gold

Category: Brand Experience & Activation|
Sub-Category: Culture & Context > Corporate Purpose & Social Responsibility
Prize: Silver

Category: Digital Craft
Sub-Category: Data & AI > Curation of Data
Prize: Bronze

 

Banner with Side Image Component

To do.

Raise ticket

 

Four Content Blocks Component

The ability to show four columns of content. Best set to full width. The component is made up of:

  • WYSIWYG editor to edit your content.
  • Ability to set the background colour per quadrant (these are set to the Edelman brand colours).
  • Ability to set the font colour per quadrant (these are set to the Edelman brand colours).

 

The Collapse of the Purchase Funnel

In a volatile world rife with pressures on consumers, from health and the economy to challenges to rights and freedoms and an eroding sense of community, consumers are demanding more from brands.

 

 

Economic fears create health crisis

The mass-class divide revealed in the 2023 Edelman Trust Barometer: Navigating a Polarized World is manifesting in healthcare. Inequality is creating a tale of two health experiences.

 

 

Workplaces disconnected as injustice grows

More Americans than last year say they are concerned about systemic racism and see little to no progress in addressing it. Companies are not living up to their commitments.

 

 

Product innovation and competence have powered Tech’s high trust

Our latest research shows that increasing geopolitical challenges, a growing divide between developing and developed markets and a lack of societal leadership in the sector are putting Tech’s high trust at risk.

 

1.

Business is expected to act

As the most trusted institution, business should leverage its comparative advantage to inform debate and deliver solutions on climate, DEI, and skill training.

2.

Collaborate with government

Business and government can build consensus and collaborate to deliver results that push us towards a more just, secure, and thriving society.

3.

Restore economic optimism

Invest in fair compensation, training, and local communities to address the mass-class divide and the cycle of polarization.

4.

Advocate for the truth

Be a source of reliable information, promote civil discourse, and hold false information sources accountable.

 

Infographics Component

To do.

77

%

Think the purchase is just the beginning

and say there are brands they will not buy because of the countries in which they are HQ'd

 

Infographics Options Component

To do.

1,2K

%

Downloads

of Brand Trust Report

3,2K

%

Pageviews

of the Campaign website

05:45

%

Time on Page

Distrust breeds polarization

30

%

would help them if they were in need

20

%

would be willing to live in the same neighborhood

30

%

want to believe their employer

Distrust breeds polarization

30

%

would help them if they were in need

20

%

would be willing to live in the same neighborhood

30

%

want to believe their employer

 

HubSpot Subscribe CTA Component

To do.

Subscribe to our latest research

 

Lottie Files Component

A Lottie is a JSON-based animation file format that allows you to show animations on any platform. Lottie animations have much smaller file sizes compared to formats like GIF or MP4 while still maintaining high quality. This makes Lottie animations a more efficient option for web and mobile applications, as they load faster and take up less storage space.

Good health feels further out of reach

There is a meaningful gap between how well I am taking care of my health and how well I should be.

 

Podcast Group Component

Not sure what this component does.

 

Title & Text Component

Component from the work detail page. The component is made up of:

  • Title on the left handside
  • Text on the right handside.

The Collapse of the Purchase Funnel

In a volatile world rife with pressures on consumers, from health and the economy to challenges to rights and freedoms and an eroding sense of community, consumers are demanding more from brands.

The relationship between consumers and brands must evolve, as people feel more vulnerable, and their expectations of brands grow. The 2023 Edelman Trust Barometer Special Report: The Collapse of the Purchase Funnel tells us that consumers are looking for ongoing engagement after the point of purchase and their need for trust grows with feelings of vulnerability.

 

Trending Insights Component

Component that is used on the homepage. The component is made up of the following:

  • Title
  • Text
  • Thought leaderships articles, flexbile landing pages, news