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The Trustmakers

New York Times’ Astead Herndon on the New Political Landscape for Brands

The TrustMakers is on the ground at the annual Cannes Lions International Festival for Creativity to talk with guests about what they’re up to at the festival and get their reactions to the 2024 Edelman Trust Barometer Special Report on brands and politics. Astead Herndon, National Politics Reporter at the New York Times, sits down with Edelman CEO Richard Edelman to discuss consumers’ political expectations for brands – particularly in the U.S. during an election year..