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Impact
The Edelman Impact practice is a strategic global action house that accelerates a better future, operating within the world’s leading communications firm.
Edelman Impact. Change won't wait.
Impact at its best is simple. It’s a mindset – the choice to make a difference. And when you get past the noise, it’s just good business.
Because stripping away the noise, if you aren’t leading change, someone else is.
We are a global practice of seasoned Impact professionals, hungry for action and driven by optimism. We serve courageous leaders in sustainability, communications, brand marketing, human resources, government relations, strategy, finance and operations.
Edelman was an early mover and for two decades our clients have defined and advanced award-winning impact work that has set the pace for others to follow.
We have now entered a new era. Demand for impact – from employees, customers and decision elites is increasing, not decreasing [LINK TO STUDY]. An erosion of trust in institutions demands a new approach, demanding more of us all.
Edelman Impact takes on the toughest issues and most ambitious briefs. We thrive where ideas, audiences and ideas collide. When the problem is difficult to define - or the answer feels out of reach - we don’t shy away. Wherever you are in your brand or enterprise journey, we are here to help you navigate today’s challenges shape a world fit for tomorrow.
C-Suite Advice | Impact & Sustainability Strategy | Data & Analytics | Purpose Design and Activation | Creative Content & Storytelling | Narrative Development | Issues Management | Government & Policy Intelligence | Strategic Partnerships & Philanthropy | Integrated Brand Campaign Management | Executive Communications | ESG Disclosures & Reporting.
We can help you with
Impact, Sustainability and ESG Strategies
We want to help our clients grow responsibly. We can help you to analyze and define your priorities, develop your company’s strategy and plans, and act on and communicate those priorities in a way that builds trust and drives lasting, measurable impact. This can be at the board and management level or for specific business units, brands, products or executives. We never leave our plans on paper. We bring them to life.
Navigating Policy and Engaging Governments
Our Impact network comprises dedicated public affairs advisers. Ex-diplomats, regulatory experts, and professionals with global government experience specialized in simplifying complex government systems and multinational organizations, identifying ways to drive change on the most pressing global and local issues.
Regulatory Advisory, Reporting and Disclosure
Financial communications are central to building and maintaining trust. Edelman Impact includes a global team of experts offering top-tier services in strategy, capital markets, global disclosure regimes and shifting stakeholder expectations relating to ESG. We can help you develop and implement sophisticated ESG strategies to manage risks, seize opportunities, and build trust among stakeholders.
Defining and Activating Purpose
The meaning of Purpose has shifted in recent years, but the need for it has not. Most employees expect to work for a company or a leader with a clear purpose beyond making profit. And 84% of people globally report the need to share values with a brand to use it. If you have not defined your Purpose yet, or your business focus has changed, we guide you through the process of discovering and defining an organization-wide, company purpose that can help you grow with meaning.
Creative Campaigns to Ignite Action
Policy is just one way to drive change. Creativity inspires action. Edelman Impact is one of the most awarded agencies in the world for its creative, purpose-driven campaigns. We can help you craft integrated campaigns that deliver transformative societal change while also driving sales. We don’t apologize for uniting impact and commerce, because when people buy products with purpose, companies think differently and act with more ambition.
Expert Counsel on Complex Societal Issues
As the world’s #1 independent strategic communications firm, we understand the hot issues that cause controversy. If you aren’t sure which issues you need to worry about, or how to handle them when a crisis threatens, Edelman Impact provides issues sensing and strategic guidance built on deep understanding of your industry and social dynamics. Always starting with data and insight, we can help you navigate deeply polarizing issues at the speed of culture.
World-class Data, Insights and Research
In the modern era for impact, it’s non-negotiable that decisions and actions be anchored in data. The world is so polarized that the days of gut instinct are long since in the rear-view mirror. Edelman Impact includes a borderless global team uniting the best minds in research, analytics, performance marketing, behavioral science, econometrics and data. We combine human expertise with the newest innovations in AI and technology to strengthen our clients’ stakeholder relationships and create the connections needed for driving lasting impact.
Insights
Special Report — Trust and Climate Change 2023 Event
Watch Richard Edelman, CEO, and Alex Thompson, Global Chair of Corporate Affairs and Impact, present the findings and discuss their implications for business and society with a panel of experts.
Impact in the News
Insights
What to Know About the SEC's Final Climate Rule
Nearly two years after the SEC issued its preliminary climate rule, the world’s largest financial...
WARC
Focus on my world to change the world
A recent Forbes Health/One poll survey found that of that 87% of people who had set themselves New...
Provoke Media
I Want Us To Stand Up For ESG
Richard Edelman has called on the PR industry to keep fighting for ESG principles, at a "golden...
Article
Roe v. Wade’s Demise Is a Turning Point for Corporate America
The Supreme Court’s decision to overturn Roe v. Wade comes at a time when there are 2 million fewer...
Our Work
We are trust-makers, business builders, and culture creators. For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
Social Impact & Sustainability
DP World: The Move to -15
The Move to -15°C initiative was designed to unite stakeholders at every stage of the cold chain to ...
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Social Impact & Sustainability
Wild Algorithm
Ampara Institute launched, ‘Wild Algorithm’, an algorithm (reset) movement to stop people and the pl...
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Social Impact & Sustainability
National Grid: The Green Light Signal
Using smart new innovation, we worked with National Grid to create awareness and understanding of th...
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Some of our Experts
The Edelman Impact team unites deep subject expertise. We have established global expert networks centered on global issues that all companies should consider, including regenerative agriculture, food systems, circularity, plastics, future mobility, energy transition, disinformation, and the ethical use of AI. Reach out to any of our experts for a discussion on how we might support you in addressing your challenges:
Alex Thompson
New York
Deanna Tallon
London
Jo Osario
Sydney
Alex Heath
New York
Trisch Smith
Washington, DC
Mary Pollard
London
Mark McGinn
London
Lane Jost
New York
Nikolaus Schultz
Paris
Ashley Minnifield
New York
Eleanor O’Keeffe
London / Abu Dhabi
Scott Evans
Toronto
Emily Chan
San Francisco
Paul Sammon
London
Karena Crerar
Johannesburg
Vidya Satchit
New York
Natalia Martinez
Sao Paolo
Business Marketing
Edelman Business Marketing is focused on driving reputation, business demand and revenue growth for B2B clients through integrated communications programs.
Report
2024 Edelman - LinkedIn B2B Thought Leadership Impact Report
February 28, 2024
Times are tough for B2B marketers. At any given moment, a staggering 95% of business clients say the...
Keep Reading
Report
2024 Edelman - LinkedIn B2B Thought Leadership Impact Report
February 28, 2024
Times are tough for B2B marketers. At any given moment, a staggering 95% of business clients say the...
Keep Reading
Edelman Business Marketing is focused on driving reputation, business demand and revenue growth for B2B clients through integrated communications programs.
Leveraging a unique blend of public relations, digital marketing, advertising, media buying and demand generation, our strategic approach helps brands cut through the noise of today’s buying experience and deliver targeted messages that influence buyers in the right places, at the right time.
With a dedicated team of nearly 100 B2B specialists across the globe, we support clients in industries such as aerospace & defense, energy, enterprise technology, financial services, food and beverage, healthcare, manufacturing, and transportation, among others.
We blend the art and science of creative communications and digital marketing to generate ROI through personalized content, targeted thought leadership strategies and marketing technology.
Joe Kingsbury, Global Chair
Feature
Tusar Barik, Senior Director of Marketing at LinkedIn Marketing Solutions, sits down with Joe Kingsbury, Global Chair of Edelman Business Marketing, to explore how thought leadership can drive demand, increase brand attractiveness, and fuel business growth in today's competitive B2B landscape.
We help B2B brands
Target key audiences using data-driven research and analysis.
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Create compelling content for strong thought leadership programs.
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Engage verified buyers at critical touchpoints of the customer journey.
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Optimize marketing technology stacks for specific strategy needs.
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Podcast
The Trustmakers:
Siemens' Lynette Jackson on Moving Content Beyond Relevance Toward Value
Lynette Jackson, Chief Communications Officer at Siemens, sits down with Joe Kingsbury, Global Chair of Edelman Business Marketing, to discuss the value of thought leadership in building trust, especially in a B2B context.
Edelman–LinkedIn B2B Thought Leadership Impact Report
Edelman and LinkedIn have collaborated on an annual study to examine how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives.
Previous Edelman–LinkedIn B2B Thought Leadership Impact Reports
Insights & Media Coverage
2022 Killer Content Awards: Nurture Campaign
2020 Best Multichannel Campaign: Gold
2020 B2B Large Agency of the Year: Gold
Leadership
Edelman Business Marketing is supported by a dynamic leadership team with proven experience in full-service business marketing and communications programs.
Global leadership includes:
v.