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The Trustmakers
GLAAD CEO Sarah Kate Ellis on Being an Agent for Change
GLAAD CEO Sarah Kate Ellis joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss how businesses should engage on LGBTQ+ rights issues, the state of LGBTQ+ representation in the media, and GLAAD’s evolution as an advocacy organization.
The Trustmakers
Axios CEO Jim VandeHei on Leading with 'Just the Good Stuff'
Axios Co-Founder and CEO Jim VandeHei joins Edelman CEO Richard Edelman for a conversation about his new book, “Just the Good Stuff,” and the state of trust in the media and business leaders.
The Trustmakers
Inside Ad Council's Most Impactful Campaigns with Jenn Walters
Ad Council VP Group Campaign Director Jenn Walters joins Edelman’s Global Chair of Food and Beverage Smita Reddy to take listeners inside of some of the organization’s most impactful campaigns – from Smokey Bear to Love Has No Labels. She discusses what it takes for Ad Council to change hearts and minds on important societal issues.
Longevity Lab
Your source for understanding and engaging the influential 55+ demographic. This generation is redefining aging and holds substantial economic power, making them a critical audience for brands.
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Why the Longevity Lab?
We are the global source on how to find, engage, and deliver successful commercial relationships and marketing efforts that win the loyalty and economic stakes of this generation. With over 20 years of analyzing trust, we offer insights into generational influence, ensuring your brand resonates with the 55+ demographic.
FEATURE
Five Reasons Why … Edelman Has Formed The Longevity Lab
The over-50s are responsible for half of all global spending but one of the most overlooked demographic. Edelman's new launch aims to help brands reach this audience, and what it means for institutions responsible for the wellbeing of patients, employees, and consumers.
$15 Trillion
Projected spending by the 55+ demographic by 2030.
50%
Share of global spending in key consumer categories by those aged 50
90%
Percentage willing to make lifestyle changes for sustainability
Longevity Lab Offerings
Inspiration Sessions
Deliver engaging sessions at large events.
Team Presentations
Present insights directly from the 55+ audience.
Workshops
Tailored multi-day sessions.
Focus Groups
Face-to-face sessions with bespoke groups.
Embedded Counsel
Regular strategic input from 55+ experts.
Topical Expertise
Recommendations for influencers and speakers.
Qualitative Surveys
Gather insights through surveys.
Consumer Insights
Create bespoke surveys for critical data.
Intergenerational Immersion
Explore interconnected influence of Gen Z and Boomers.
Meet Our Team
Jackie Cooper
Chief Brand Officer, Founder of Gen Z and Longevity Lab
Fiorella Passoni
Chief Communication Officer, GM Milan Office
Jen Meehan
COO of Longevity Lab
Courtney Miller
Senior Strategist, Longevity Lab
Prof. Nic Palmarini
Director of NICA, Co-Founder of Longevity Lab
Prof. Lynne Corner
Director of VOICE, COO of NICA, Co-Founder of Longevity Lab
Partner with our Longevity Lab to tap into the 55+ demographic's potential. Discover how we can boost your brand in this new era. Fill out the form below to connect with our team and learn how the Longevity Lab can drive your brand's success.
Brand Marketing & Communications
Whether it’s uncovering a corporate brand’s meaningful purpose in people’s lives, galvanizing the employer brand, or unleashing the power of a product brand to innovate and influence, Edelman connects across your multi-stakeholder audience. We are in the business of brands, driving action and shifting behavior.
We are Trust-makers and Culture Creators
For 70 years, we’ve built trusted brands through creativity, data, and culture. Our heritage of fierce independence enables bold work that ignites action, from brand strategy to activation. We weave brands into the tapestry of conversation with magnetic ideas that move at the speed of culture, widening business impact and earning lasting relevance. From pop to politics, from social to societal, we’re creative hustlers who earn cultural impact by telling the right stories to the right audiences to measurably create trust, advocacy, love, and growth.
Whether it’s uncovering a corporate brand’s meaningful purpose in people’s lives, galvanizing the employer brand, or unleashing the power of a product brand to innovate and influence, Edelman connects across your multi-stakeholder audience. We are in the business of brands, driving action and shifting behavior.
What We Do
Powered by a full-service, best-in-class integrated suite of marketing and communications offerings that build trusted brands.
Brand Strategy & Identity
Whether it’s defining a brand’s purpose and identity, reimagining a brand’s role in culture, or helping a brand stand out in the marketplace, our strategy expertise acts as the foundation for the business of corporate and product brands. Our integrated capabilities help build trusted brands from core to creative.
Brand Storytelling
From earning attention to reimagining the role of a brand in culture, our unmatched global expertise powers insightful, compelling storytelling reaching diverse audiences and traveling across platforms in service of awareness, action, and commercial success.
Content Marketing
We create, produce, and deploy compelling content that captures hearts and minds – content powerful enough for omnichannel impact delivers relevance in earned, engagement in social, and attention on owned platforms. We engage a world-class network of creators, content developers, and partners to earn trust and drive action across mediums.
Influencer Marketing
Defining and activating trusted voices on behalf of brands, we earn attention, build authentic consumer relationships, and solve brand challenges. From digital influencers, creators and celebrities to employees, experts and thought leaders, we connect brands to those who speak with influence and authenticity to build brand trust.
In partnership with Edelman Delta, our specialist brand strategy offer, we help our clients define their strategic brand positioning – its longer-term promise, personality, values, brand architecture and visual identity – and help them navigate major transformation or change in their brands. Learn more about Edelman Delta.
6000+
Diverse & Creative Storytellers
65+
Offices Around the World
30
Countries