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The Trustmakers
Siemen's Lynetter Jackson on Moving Content Beyond Relevance Toward Value
Lynette Jackson, Chief Communications Officer at Siemens, sits down with Joe Kingsbury, Global Chair of Edelman Business Marketing, to discuss the value of thought leadership in building trust, especially in a B2B context.
The Trustmakers
Papa Johns' Jaclyn Ruelle on Innovating a Beloved Food Brand
Jaclyn Ruelle, Vice President and Head of Brand at Papa Johns, joins Smita Reddy, Global Client Leader at Edelman, to discuss evolving the legacy quick-service pizza restaurant’s brand to be culturally relevant to new and existing customers.
The Trustmakers
Allegra's Jordana Barish on Developing a Trusted Tech Tool
Jordana Barish, Allegra’s North American Zone Head, sits down with Justin Westcott, Global Technology Chair of Edelman (a DJE company), for a conversation at South by Southwest (SXSW). They discuss how the trusted health brand is helping allergy sufferers through a new tool called Allegra Airways, which launched at SXSW.
The Trustmakers
Duolingo's Katherine Chan on Making the Brand a TokTok Phenomenon
Edelman’s Smita Reddy sits down with Katherine Chan, Global Head of Social Media at Duolingo, to talk about the brand’s social media strategy, their latest Super Bowl ad, and viral presence on Tik Tok.
The Trustmakers
Experts on How Businesses Should Speak Out Amid Controversy
Harvard Business School professors Sandra Sucher and Peter Tufano and the Edelman Trust Institute’s Head of Research David Bersoff discuss their new article in Harvard Business Review with Justin Blake, Executive Director of the Edelman Trust Institute The piece gives guidance to business leaders on navigating contentious societal issues amid widespread polarization.
The Trustmakers
Davos Special Part 1: IBM's Jonathan Adashek on AI Taking Center Stage at WEF Annual Meeting
Jonathan Adashek, IBM’s Senior Vice President of Marketing and Communications and Chief Communications Officer, sits down with Justin Blake, Executive Director of the Edelman Trust Institute, at the 2024 Annual Meeting of the World Economic Forum in Davos, Switzerland. Jonathan and Justin discuss the risks and opportunities around Artificial Intelligence and how IBM is building trust in AI.