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The Trustmakers
New York Times’ Astead Herndon on the New Political Landscape for Brands
The TrustMakers is on the ground at the annual Cannes Lions International Festival for Creativity to talk with guests about what they’re up to at the festival and get their reactions to the 2024 Edelman Trust Barometer Special Report on brands and politics. Astead Herndon, National Politics Reporter at the New York Times, sits down with Edelman CEO Richard Edelman to discuss consumers’ political expectations for brands – particularly in the U.S. during an election year..
The Trustmakers
Creators Colin & Samir on What It Takes to Run a Creator Business
The TrustMakers is continuing our series of episodes from on-the-ground at the Cannes Lions International Festival for Creativity. Colin Rosenblum and Samir Chaudry are hosts of “The Colin and Samir Show,” a YouTube show and podcast that breaks down the latest in the creator economy from the perspective of creators. They sit down with Edelman’s Smita Reddy to discuss the ins and outs of the business – and what this new landscape means for both creators and brands.
The Trustmakers
Professor Scott Galloway: Brands Must ‘Act Up, Not Speak Up’
To close out The TrustMakers’ series on the ground at the 2024 Cannes Lions International Festival of Creativity, Scott Galloway, professor of marketing at NYU Stern School of Business and podcast host, sits down for a conversation with Edelman CEO Richard Edelman. Richard gets Scott’s reactions to the new 2024 Edelman Trust Barometer Special Report: Brands and Politicis..
